Grokdotcom reports on the Top 10 Online Retailers by Conversion Rate: April 2008

Must admit the benchmarks are pretty interesting – especially for we mere mortals who see so many people leave our site in the first 30 seconds – the benchmark 600+ seconds is something to aspire to.

Of interest, and a statistic that mirrors the data for our sites in the 15% natural search traffic. This shows that other methods of gaining traffic do work and that a sudden slip in the SERPs may not spell utter doom.

Your views on the following numbers are welcome via comments.

Here they are, the top 10 converting retail sites for April 2008…1. Proflowers.com -27.5%
2. Office Depot – 25.8%
3. Lands End – 24.8%
4. QVC – 19.4%
5. CDW – 19.1%
6. HSN – 16.8%
7. Vistaprint – 16.8%
8. Oriental Trading Company – 16.5%
9. Williams-Sonoma – 15.6%
10. eBay – 14.8%

Source: Nielsen Online / Marketing Charts

While Office Depot, Lands End, QVC, Vistaprint and eBay made the top 10 online retailers list last month, we have a few sites we have never seen make this list before. This is the first time Oriental Trading Company and William-Sonoma have made the list since we have been reporting it.

This month I’d like to start including some additional April e-commerce benchmarks:

Page Views Per Session – 13.50
Product Page Views Per Session – 3.70
Average Time on Site in seconds – 602.10 seconds
Average Items/Order – 5.77
Average Order Value – $135.98
Shopping Cart Conversion Rate – 32.96%
Shopping Cart Abandonment – 67.04%
New Visitor Conversion Rate – 2.04%
On-site Search Session – 15.20%
On-site Search Conversion Rate – 5.92%
On-site Search Average Order Value – $150.95
Marketing Summary Benchmarks:

Direct Load:
Traffic % – 47.58%
Sales % – 66.15%
Conversion Rate – 3.54%
Natural Search:
Traffic % – 13.79%
Sales % – 8.30%
Conversion Rate – 1.78%
Referrals:
Traffic % – 5.89%
Sales % – 2.02%
Referral Conversion Rate – 1.48%

Source: Coremetrics LIVEmark Benchmarks US PDF – UK benchmarks PDF available.

Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates.

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]
caricature gifts