PlusOne – Marketing Musings

Need to send a quick txt message but hate typing it out on your phone keypad? Want to send messages cheaper? Technology makes both these scenarios easier and from the comfort of you desktop.

SMS Central has a great little free app in its user interface that allows you to place a toolbar button on your browser that allows fast and convenient sending of text messages.

Here are 10 reasons why you should get your toolbar button:

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Winning business is hard, no matter what industry you are in. But the legal fraternity can experience some unique issues when they deal in some specialised areas.

A legal firm using our SMS Central service has found that SMS provides a quick and cost effective way of maintaining the momentum of turning potential clients into new clients.

They do this by sending reminders about completion and return of forms that are needed to secure them as clients and so save the time and cost of sending a reminder letter and at less cost and staff time than phoning. Continue Reading»

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Well it is Thursday afternoon in the lead-up to Easter so here is a bit of trivia for you. This came to me via a newsletter so I cannot guarantee it’s accuracy.

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If you registered on the Australian Do Not Call Register when it first commenced, then your registration is about to expire.

If you provided an email address at the time of registration then you should or will soon receive a reminder in your email box.

If not, or to be sure, then visit www.donotcall.gov.au and re-register.

Now all re need to have is some additional tightening of who can call you.

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Parents are funny creatures. When it comes to their offspring, their expectations of care and service generally escalate beyond that which they would be happy with for just themselves.

So a Queensland school recently scored 110% for customer service from parents of children returning from a school camp simply from the sending on a simple text message.

The school camp was on an island and as the weather had deteriorated and the seas become rough on the night before they were due to return home, the school took the initiative of organising a bigger boat to ensure enhanced comfort and safety of the students and staff.

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SMS is a very effective tool for  communicating with your customer and prospects lists. A well-crafted message, with a good offer can  drive footfall to your store or website.

SMS marketing systems can be used for:

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Even in the age of email and Twitter, the old fashioned sales letter still has a vital place in today’s marketing mix.

One reason why they remain a foundation marketing method is because they allow you to bypass spam and other noise. A well written letter can have a significant impact on opening up the sales process.

Here’s six, easy, yet powerful tips to help you to produce a tremendous sales.

One – Identify the objective of the letter? Think very clearly about what you want the letter to do.

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I am feeling like Dave Hughes from his Glass House days – I’m not happy.

Four months ago I was introduced to an affiliate network contact in the USA with the view of increasing the exposure of Caricature King to a couple of selected sites in the USA.

From the very start things were, well kind of unsatisfactory.

I asked for an overview of their business, but nothing arrived. But there was the news that a big USA membership shopping site said they would like to run with it at the commission rates we proposed.

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In a move that pre-empts moves by several Australian states, it seems that top end uses for mobile phones may be nipped in the bud.

It seems odd that cradle mounted navigation cannot be used ASSUMING they have voice directions like standard GPS navigation devices.

Most mobile phones have screens that are too small to be seen effectively anyway, making voice directions a must.

Policing the new law, will, I imaging be quite difficult.

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SMS is a great way to communicate with your market and your customers. Here we present just a  few ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.

If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!

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