Here is a great post on how to leverage the value of your specials and deals. I am trying it out myself over the next seven days for people who subscribe to the Caricature King newsletter.

I’ve never actually seen ‘The Godfather’.
Or read the book.

I know, I know, I haven’t lived. :)

But I’ve lived long enough to understand the concept of a Godfather-offer.

Namely: To make a offer that simply cannot be refused.

Cannot be refused?

Does such an offer exist?

Yes, it does, but only once you become the Godfather, capite?

But that doesn’t mean you can’t ‘play’ Godfather for now, and still get great results.

So how do you play Godfather?

Let’s vamoose to Karen’s company in downtown Auckland. One Wednesday, Karen made her Godfather-offer.

She offered her clients the chance for a free massage. And gave the clients the option to come in on Friday or Saturday.

To qualify for the massage (which was being given by trainees), you had to email back at lightning speed.

First come, first serve, it said. You snooze, you lose.

I lost!

I didn’t see the Godfather-offer till at least an hour later after it was sent.

Of course, since it was so powerful and F-R-R-E-E-E, I decided to take my chances anyway.

“Too late!” I was told. I’d missed out on the chance to get the complimentary massage.

“Darn!”, I thought to myself.

But the ‘darn’ word didn’t stay in my mind…

Not for long, at least. Because Karen did a really smart thing.

She did a semi-Godfather.

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