Finding Common Interests in Clients & Customers
Posted by MattE on 23 Jan 2011 at 11:33 am | Tagged as: consumer engagement, Marketing
I read this short post on “Finding Common Interests in Clients & Customers”
In it the author quite correctly makes the note of building rapport with customers (and potential customers.)
Rapport goes a long way in developing trust, and for many customers, trusting the person you deal with is often more important than price (which is why one major well know national retailer so often misses out on my business = new staff training needed guys!)
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