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	<title>PlusOne - Musings of a marketer</title>
	<link>http://www.plusone.com.au/diary</link>
	<description>Information, tips and discussion on marketing, media and communication</description>
	<lastBuildDate>Fri, 05 Sep 2008 07:25:09 +0000</lastBuildDate>
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		<title>Moving toward free mobile calls</title>
		<description><![CDATA[It seems not that many years ago, when phone calls from mobile phones were short, not just because of the price, but because the handsets were so heavy it was impossible to hold a conversation longer than a few minutes.
While there is much talk of the electronic economy, mostly this is related to the internet [...]]]></description>
		<link>http://www.plusone.com.au/diary/2008/09/05/moving-toward-free-mobile-calls/</link>
			</item>
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		<title>New Google browser - not so mch gold as Chrome</title>
		<description><![CDATA[During my occassional rummage through the forums I came across this post and one line in it that really does not ring true for me.
Official Google Blog: A fresh take on the browser
So why are we launching Google Chrome? Because we believe we can add value for users and, at the same time, help drive [...]]]></description>
		<link>http://www.plusone.com.au/diary/2008/09/02/new-google-browser-not-so-mch-gold-as-chrome/</link>
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		<title>CHOICE magazine makes some poor choices</title>
		<description><![CDATA[I was looking at this page CHOICE - GPS: car navigation review mainly because I am looking at one of those fangled GPS units.
But there are two aspects about this page that cause me to question what the Powers That Be allow staff to get away with.
The first is this image:
]]></description>
		<link>http://www.plusone.com.au/diary/2008/08/26/choice-magazine-makes-some-poor-choices/</link>
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	<item>
		<title>Kiva - Loans that change lives</title>
		<description><![CDATA[I must admit I am a bit cynical when it come to aid charities.
Especially when I know that they have collection processes through the affiliate networks and offer the affiliate 30 percent of the donation, plus the percentage the network takes.
I won&#8217;t promote them if they do this. Its totally misleading to the person donating. [...]]]></description>
		<link>http://www.plusone.com.au/diary/2008/08/22/kiva-loans-that-change-lives/</link>
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		<title>Avatars - creating your online mascot persona</title>
		<description><![CDATA[I have been reading a few blogs in the past few days, and one thing that strikes me is the high number of, well&#8230; AWFUL photos that are used to show the blog owner or post author.
While there has been talk around the net this week about not putting up videos of yourself doing something [...]]]></description>
		<link>http://www.plusone.com.au/diary/2008/08/22/avatars-creating-your-online-mascot-persona/</link>
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		<title>The online business world - about time and culture</title>
		<description><![CDATA[I was reading a blog about how the world was no longer round, it was flat.
This was written from a marketing and branding approach and used McDonalds as the example. No matter where you go there is a McDonalds - a type of constant on a world of changing cultures and beliefs.
Which started me thinking [...]]]></description>
		<link>http://www.plusone.com.au/diary/2008/08/21/the-online-business-world-about-time-and-culture/</link>
			</item>
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		<title>New Canberra service offers an &#8216;ear to the ground&#8217;</title>
		<description><![CDATA[A new service launched in Canberra this week offers companies and    associations with a cost effective solution to their political monitoring and    analysis needs.
The &#8220;Canberra Listening    Post&#8221; allows companies to keep an ear to the ground in the area of    collecting information on [...]]]></description>
		<link>http://www.plusone.com.au/diary/2008/08/15/new-canberra-service-offers-an-ear-to-the-ground/</link>
			</item>
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		<title>Judges mobile phone ringing interups court proceedings</title>
		<description><![CDATA[What I cannot get over is that it rang more than once.
AMTA asks this question
What do you do with a judge whose phone goes off in court? And what if the judge is the Acting Chief Justice of Australia?










]]></description>
		<link>http://www.plusone.com.au/diary/2008/08/14/judges-mobile-phone-ringing-interups-court-proceedings/</link>
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