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	<title>PlusOne - Marketing Musings</title>
	<link>http://www.plusone.com.au/diary</link>
	<description>Information, tips and discussion on marketing, media and communication</description>
	<lastBuildDate>Mon, 19 Jul 2010 08:44:33 +0000</lastBuildDate>
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		<title>Will SMS feature in the Australian election campaign?</title>
		<description><![CDATA[While the use of SMS was widely noted in the USA electoral campaign, it will be interesting to see what use is made by political parties and indeed down to the candidate level here in Australia.]]></description>
		<link>http://www.plusone.com.au/diary/2010/07/19/will-sms-feature-in-the-australian-election-campaign/</link>
			</item>
	<item>
		<title>Snowy road conditions available via mobile phones</title>
		<description><![CDATA[ABC radio has this story that will be of interest to those heading to the NSW ski fields in their own vehicles:
The State Government has turned to wireless technology to promote road safety during the New South Wales Snowy Mountains ski season.
Motorists can now access the latest snow and road information on mobile phones, at [...]]]></description>
		<link>http://www.plusone.com.au/diary/2010/07/15/snowy-road-conditions-available-via-mobile-phones/</link>
			</item>
	<item>
		<title>Win two free nights accommodation</title>
		<description><![CDATA[
Accommodation Plus, the free to use hotel booking site for Australia and New Zealand needs a name for their site mascot.
The prize is two nights accommodation including breakfast at any Metro Hotel, Apartment, Resort or Inn of your choice!

Takes just moments to enter
&#62;&#62;Full details here&#60;&#60;
.
]]></description>
		<link>http://www.plusone.com.au/diary/2010/07/03/win-two-free-nights-accommodation/</link>
			</item>
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		<title>Marketing, communication and the mining super profits tax</title>
		<description><![CDATA[The swift political dispatch of Kevin Rudd this week is a sobering example of what happens when the message being communicated is either not done correctly or even at all.
And like Kevin Rudd, in the commercial world heads do also roll if this is done very poorly.
Kevin Rudd&#8217;s mistake was he stopped communicating. This was [...]]]></description>
		<link>http://www.plusone.com.au/diary/2010/06/26/marketing-communication-and-the-mining-super-profits-tax/</link>
			</item>
	<item>
		<title>New hotel booking website makes leaving home even easier</title>
		<description><![CDATA[Finding the ideal hotel room in Australia or New Zealand has become easier with the launch of a new hotel booking website on the Australian market.
As well as making it easy to find the right place to stay, travelers also benefit as the site is free to use;  accommodationplus.com.au charges no booking fees and often [...]]]></description>
		<link>http://www.plusone.com.au/diary/2010/06/16/new-hotel-booking-website-makes-leaving-home-even-easier/</link>
			</item>
	<item>
		<title>What is SMS text messaging?</title>
		<description><![CDATA[SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.

SMS has become a mainstream means of communication, reaching consumers on their mobile phones.  SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make [...]]]></description>
		<link>http://www.plusone.com.au/diary/2010/06/08/what-is-sms-text-messaging/</link>
			</item>
	<item>
		<title>How to solve end of financial year payroll issues</title>
		<description><![CDATA[Wagezwindow is an easy to use payroll program suitable for all Australian businesses.]]></description>
		<link>http://www.plusone.com.au/diary/2010/06/05/how-to-solve-end-of-financial-year-payroll-issues/</link>
			</item>
	<item>
		<title>How to reduce the cost of using your mobile phone overseas</title>
		<description><![CDATA[Save money on overseas phone costs - see how we did.]]></description>
		<link>http://www.plusone.com.au/diary/2010/05/30/how-to-reduce-the-cost-of-using-your-mobile-phone-overseas/</link>
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