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	<title>PlusOne - Marketing Musings</title>
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	<description>Information, tips and discussion on marketing, media and communication</description>
	<pubDate>Fri, 03 Jul 2009 06:12:29 +0000</pubDate>
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		<title>Group Certificates and Payroll made easy</title>
		<link>http://www.plusone.com.au/diary/2009/07/03/group-certificates-and-payroll-made-easy/</link>
		<comments>http://www.plusone.com.au/diary/2009/07/03/group-certificates-and-payroll-made-easy/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 06:12:29 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[group certificates]]></category>

		<category><![CDATA[payroll]]></category>

		<category><![CDATA[wages program]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=459</guid>
		<description><![CDATA[The start of the new financial year is a great time to re-evaluate business systems, especially those that only get a good workout once per year.
Things like finalising wages for the year and the production of group certificates.
If doing the wages and group certificates has been a  trial for you this year, why not look [...]]]></description>
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		<title>The quiet shift to small business</title>
		<link>http://www.plusone.com.au/diary/2009/07/01/the-quiet-shift-to-small-business/</link>
		<comments>http://www.plusone.com.au/diary/2009/07/01/the-quiet-shift-to-small-business/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 06:16:27 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[consumer engagement]]></category>

		<category><![CDATA[consumer]]></category>

		<category><![CDATA[custom]]></category>

		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=454</guid>
		<description><![CDATA[There is a quiet revolution going on in business. In some countries the revolution is a return to the old ways, while in others countries it is a return to the ways of old.
My Musings today are inspired by this article on BBC NEWS  called Where small is beautiful and bountiful.
The article is about attempts [...]]]></description>
		<wfw:commentRss>http://www.plusone.com.au/diary/2009/07/01/the-quiet-shift-to-small-business/feed/</wfw:commentRss>
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		<item>
		<title>Product bundling - consumer confusion and market needs</title>
		<link>http://www.plusone.com.au/diary/2009/06/24/product-bundling-consumer-confusion-and-market-needs/</link>
		<comments>http://www.plusone.com.au/diary/2009/06/24/product-bundling-consumer-confusion-and-market-needs/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 12:44:54 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[consumer engagement]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=450</guid>
		<description><![CDATA[I was reading an interesting article in the The Hindu Business Line : When simple isn’t easy about the author&#8217;s attempt to buy a simple phone, without all the bells and whistles.
Of course these days buying a simple mobile phone to make or receive calls only is not so easy. As the author says, it [...]]]></description>
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		</item>
		<item>
		<title>Why every school needs an SMS alert system</title>
		<link>http://www.plusone.com.au/diary/2009/06/18/why-every-school-needs-an-sms-alert-system/</link>
		<comments>http://www.plusone.com.au/diary/2009/06/18/why-every-school-needs-an-sms-alert-system/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 02:26:41 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
		
		<category><![CDATA[Communications]]></category>

		<category><![CDATA[SMS]]></category>

		<category><![CDATA[alerts]]></category>

		<category><![CDATA[h1n1 virus]]></category>

		<category><![CDATA[notifications]]></category>

		<category><![CDATA[school closure]]></category>

		<category><![CDATA[swine flu]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=448</guid>
		<description><![CDATA[In our last post we introduced our SMS service and how it could have helped with the school that had short notice about closure do to swine flu.
Today in the news is this about another school:
But the school&#8217;s principal says she was only informed of the required closure (by the Department)  a few hours [...]]]></description>
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		<item>
		<title>SMS swine flu alerts - easy to implement</title>
		<link>http://www.plusone.com.au/diary/2009/06/11/sms-swine-flu-alerts-easy-to-implement/</link>
		<comments>http://www.plusone.com.au/diary/2009/06/11/sms-swine-flu-alerts-easy-to-implement/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 04:03:46 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
		
		<category><![CDATA[SMS]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=445</guid>
		<description><![CDATA[SMS is ideally suited for the style of rapid communication needed to alert groups of people about important notifications.
Swine flu notifications by SMS is a perfect example.
Recently in Queensland there was some bad press over a school that was not as prompt in organising notifications to parents that the school had been closed. The use [...]]]></description>
		<wfw:commentRss>http://www.plusone.com.au/diary/2009/06/11/sms-swine-flu-alerts-easy-to-implement/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Low cost SMS service proves popular</title>
		<link>http://www.plusone.com.au/diary/2009/06/07/low-cost-sms-service-proves-popular/</link>
		<comments>http://www.plusone.com.au/diary/2009/06/07/low-cost-sms-service-proves-popular/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 01:38:54 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
		
		<category><![CDATA[Communications]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[SMS]]></category>

		<category><![CDATA[sms marketing]]></category>

		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=442</guid>
		<description><![CDATA[The Plusone SMS Central low cost SMS service is proviong popular with businesses who normally would not have easy access to low per message SMS services.
At a price of just 14 cents per message, small and medium businesses can send bulk text messages to their opt in databases for promtions, news about sales, special discount, [...]]]></description>
		<wfw:commentRss>http://www.plusone.com.au/diary/2009/06/07/low-cost-sms-service-proves-popular/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Six ways to make Customer Service work for you</title>
		<link>http://www.plusone.com.au/diary/2009/05/12/six-ways-to-make-customer-service-work-for-you/</link>
		<comments>http://www.plusone.com.au/diary/2009/05/12/six-ways-to-make-customer-service-work-for-you/#comments</comments>
		<pubDate>Tue, 12 May 2009 11:08:31 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[consumer engagement]]></category>

		<category><![CDATA[conversions]]></category>

		<category><![CDATA[customer servcie]]></category>

		<category><![CDATA[product differentiation]]></category>

		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=438</guid>
		<description><![CDATA[People thrive on personal attention and service - in fact in today's highly competitive market, where price comparisons and choice is so easy, great customer service can be an important differentiating factor]]></description>
		<wfw:commentRss>http://www.plusone.com.au/diary/2009/05/12/six-ways-to-make-customer-service-work-for-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mobile service to extend to Mount Everest</title>
		<link>http://www.plusone.com.au/diary/2009/05/08/mobile-service-to-extend-to-mount-everest/</link>
		<comments>http://www.plusone.com.au/diary/2009/05/08/mobile-service-to-extend-to-mount-everest/#comments</comments>
		<pubDate>Fri, 08 May 2009 06:33:25 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[SMS]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=436</guid>
		<description><![CDATA[The ease of providing telephone services in the mobile spectrum compared to land-line based services is clearly demonstrated by this plan from the Nepal Government.
A Nepali telecom firm plans to expand its mobile phone services to the top of Mount Everest, benefiting climbers on the world&#8217;s highest mountain, a company official said last week, the [...]]]></description>
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