PlusOne – Marketing Musings

I am feeling like Dave Hughes from his Glass House days – I’m not happy.

Four months ago I was introduced to an affiliate network contact in the USA with the view of increasing the exposure of Caricature King to a couple of selected sites in the USA.

From the very start things were, well kind of unsatisfactory.

I asked for an overview of their business, but nothing arrived. But there was the news that a big USA membership shopping site said they would like to run with it at the commission rates we proposed.

Continue Reading»

No comments »

If you are into business on the internet, this list will be of interest. If not, this list may be of interest!

Google reveals Australia’s most popular internet searches
Fastest rising searches of 2009

1. Swine flu
2. Susan Boyle
3. MasterChef
4. Stimulus package
5. Wimbledon
6. Twitter
7. Bing
8. One HD
9. AFL fixture 2009
10. Bruno

Fastest rising retail searches of 2009

Continue Reading»

1 Comment »

This Business Tip is all about customer service. It is about an odd demarcation that has evolved between customer enquiries that are received by phone and those that are received by email. Which is more important? Which gets the best response?

This question has always been at the back of my mind, but today’s tip was prompted by this interesting point that appeared in:

Your website’s hidden treasure – SmartCompany
2. Reduce query-to-order turnaround time
How often are sales or production processes delayed because you haven’t been able to “touch base” with your prospect or customer? And how many sales have been lost because a competitor beat you to the punch?

Continue Reading»

No comments »

This is an interesting article that shows how ad agencies just don’t get Twitter at all.

Twitter marketing: genuine works — NevilleHobson.com

Rather than interactivity, they push user activity. Perhaps they need to look up ‘conversation’ in the dictionary.

Have ideas on the use of Twitter? Share them via comments.

No comments »

I am yet to be convinced of the ROI of social networking. However for interest here is an article that has The next 15 trends in social networking

Do you use social networking for your business? Has it worked for you and if so what process did you use?

Share via comments

No comments »

I was reading an article the other day about the progressive inroads that Microsoft’s new search engine Bing is having is the search world.

Admittedly they are still a long way behind and only have a small sector of the market, but its popularity is slowly increasing. If you have not seen it yet, check it out.

Reports are that Microsoft has spent 100 million dollars on advertising to get the new search engine into people’s faces.

But is Microsoft its own worst enemy? I ask this because while Bing is being promoted as a product brand, it is also being branded as a Microsoft product. Seems the powers that be at Microsoft just cannot resist keeping one branding hand on their new baby.

Continue Reading»

No comments »

Women’s shoes – not the sort of thing a guy writes a bolg post about, but today women’s shoes can help demonstrate how good use of images can help sell product.

Check out Womens Zalo Pump shoes.

Nice picture of the shoes but hardly convincing enough to make you want to buy….but move your cursor over the image. Now we are approaching something the same as the level of inspection that you can give shoes when you are in the shop.

Continue Reading»

No comments »

If you have concerns over your privacy and the safety of your information while using the internet, then youy need to be looking at the software product Trend Micro Pro 2009.

There is a standard version but we have been able to access the Pro version which offers these additional features:

• Ability to stop keystroke loggers capturing data that you type
• Ability to assess a wi-fi spot for security before you log into it
• Ability to remotely lock your PC Laptop if you think it is stolen
• Game Mode – Trend will fall into the background and not slow your computer if you are playing a game or watching a movie other system resource hungry activity.

Continue Reading»

No comments »

During my occassional rummage through the forums I came across this post and one line in it that really does not ring true for me.

Official Google Blog: A fresh take on the browser
So why are we launching Google Chrome? Because we believe we can add value for users and, at the same time, help drive innovation on the web.

What Google happily admits to is taking the ideas (and one assumes the code as well) from other internet browsers (including the open-source browser, FireFox) and creating Chrome, the all new bells and whistles internet browser.

Now here is the rub – they are also asking the software development community to pitch in and help take the new browser from the just released beta into the first stable version.

Continue Reading»

No comments »

I was looking at this page CHOICE – GPS: car navigation review mainly because I am looking at one of those fangled GPS units.

But there are two aspects about this page that cause me to question what the Powers That Be allow staff to get away with.

The first is this image: Continue Reading»

No comments »