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	<title>PlusOne - Marketing Musings &#187; SMS</title>
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		<title>Will SMS feature in the Australian election campaign?</title>
		<link>http://www.plusone.com.au/diary/2010/07/19/will-sms-feature-in-the-australian-election-campaign/</link>
		<comments>http://www.plusone.com.au/diary/2010/07/19/will-sms-feature-in-the-australian-election-campaign/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 08:01:53 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[campaign use of SMS]]></category>
		<category><![CDATA[election 2010]]></category>
		<category><![CDATA[party political sms]]></category>
		<category><![CDATA[political use of SMS]]></category>
		<category><![CDATA[sms use during elections]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=697</guid>
		<description><![CDATA[While the use of SMS was widely noted in the USA electoral campaign, it will be interesting to see what use is made by political parties and indeed down to the candidate level here in Australia.]]></description>
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		<title>Snowy road conditions available via mobile phones</title>
		<link>http://www.plusone.com.au/diary/2010/07/15/snowy-road-conditions-available-via-mobile-phones/</link>
		<comments>http://www.plusone.com.au/diary/2010/07/15/snowy-road-conditions-available-via-mobile-phones/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 11:50:26 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[SMS]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=693</guid>
		<description><![CDATA[ABC radio has this story that will be of interest to those heading to the NSW ski fields in their own vehicles:
The State Government has turned to wireless technology to promote road safety during the New South Wales Snowy Mountains ski season.
Motorists can now access the latest snow and road information on mobile phones, at [...]]]></description>
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		<title>What is SMS text messaging?</title>
		<link>http://www.plusone.com.au/diary/2010/06/08/what-is-sms-text-messaging/</link>
		<comments>http://www.plusone.com.au/diary/2010/06/08/what-is-sms-text-messaging/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 23:45:11 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=651</guid>
		<description><![CDATA[SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.

SMS has become a mainstream means of communication, reaching consumers on their mobile phones.  SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make [...]]]></description>
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		<title>How to reduce the cost of using your mobile phone overseas</title>
		<link>http://www.plusone.com.au/diary/2010/05/30/how-to-reduce-the-cost-of-using-your-mobile-phone-overseas/</link>
		<comments>http://www.plusone.com.au/diary/2010/05/30/how-to-reduce-the-cost-of-using-your-mobile-phone-overseas/#comments</comments>
		<pubDate>Sun, 30 May 2010 00:39:15 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[business tip]]></category>
		<category><![CDATA[cheap overseas mobile phone calls]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[international roaming mobile phone savings]]></category>
		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=620</guid>
		<description><![CDATA[Save money on overseas phone costs - see how we did.]]></description>
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		<title>Legal firm locks in cases by SMS</title>
		<link>http://www.plusone.com.au/diary/2010/04/06/legal-firm-locks-in-cases-by-sms/</link>
		<comments>http://www.plusone.com.au/diary/2010/04/06/legal-firm-locks-in-cases-by-sms/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 00:15:53 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=596</guid>
		<description><![CDATA[Winning business is hard, no matter what industry you are in. But the legal fraternity can experience some unique issues when they deal in some specialised areas.
A legal firm using our SMS Central service has found that SMS provides a quick and cost effective way of maintaining the momentum of turning potential clients into new [...]]]></description>
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		<title>How a school kept parents happy using SMS</title>
		<link>http://www.plusone.com.au/diary/2010/03/17/how-a-school-kept-parents-happy-using-sms/</link>
		<comments>http://www.plusone.com.au/diary/2010/03/17/how-a-school-kept-parents-happy-using-sms/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 03:39:18 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[SMS]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=588</guid>
		<description><![CDATA[A Queensland school recently scored 110% for customer service from parents of children returning from a school camp simply from the sending on a simple text message.]]></description>
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		<title>SMS &#8211; drive sales, but ensure your list is compliant</title>
		<link>http://www.plusone.com.au/diary/2010/03/11/sms-drive-sales-but-ensure-your-list-is-compliant/</link>
		<comments>http://www.plusone.com.au/diary/2010/03/11/sms-drive-sales-but-ensure-your-list-is-compliant/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:47:04 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[sms advertising]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=581</guid>
		<description><![CDATA[SMS is a very effective tool for  communicating with your customer and prospects lists. A well-crafted message, with a good offer can  drive footfall to your store or website.]]></description>
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		</item>
		<item>
		<title>New Zealand to Ban Mobile Phone Based Navigation Systems</title>
		<link>http://www.plusone.com.au/diary/2009/09/29/new-zealand-to-ban-mobile-phone-based-navigation-systems/</link>
		<comments>http://www.plusone.com.au/diary/2009/09/29/new-zealand-to-ban-mobile-phone-based-navigation-systems/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 12:29:16 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[SMS]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=554</guid>
		<description><![CDATA[In a move that pre-empts moves by several Australian states, it seems that top end uses for mobile phones may be nipped in the bud.
It seems odd that cradle mounted navigation cannot be used ASSUMING they have voice directions like standard GPS navigation devices.
Most mobile phones have screens that are too small to be seen [...]]]></description>
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