Archived posts from this Category
Archived posts from this Category
The communication process between parents and schools has been a hot topic for a number of years. However, after parents did not receive any updates from a series of threatening phone calls made last week, the Government of Victoria is ready to make a change. State schools across Victoria are leading the way, and will be implementing SMS alerts into all emergency situations.
Most schools either pass off important letters for their students to bring home, or in the case of an emergency – a staff member will be assigned to personally call each individual parent. This process has worked well in the past, but in the current technological era that we are living in, this simply isn’t acceptable. This process takes too long, is inefficient for all parties involved, and is also very expensive.
If SEO get more sales than Social Media, what about SMS? Here are some things to think about.
I was reading an article that started out like this:
If you’re counting on social media to be the answer to your sales woes, you might want take a step back and examine the problem you’re trying to solve. The truth is, social media as a strategy doesn’t account for much in terms of sales generation — certainly not when compared with direct online searches. Fast-growth businesses who sell online frequently ask me which I would rank higher — SEO or social media? It might surprise you, that social is not the silver bullet its staunch proponents want to believe it is.
I have never been a fan of social media for marketing. The whole thing is too intangible and unless your product or brand is one that appeals to the younger pop-culture society, where customers are happy to have their identities defined by your brand/products (lucky you), then to me social media is a bit of a yawn. Great if you have a business dealing in promoting and providing services in that sector, and a lot can be argued with the magic of numbers, but can also be argued down by cutting through the smoke and mirrors of it all.
This post from Internet Retailer highlights the issues of relying on social media for your promotional activities. Simply put, almost 94% of your Facebook followers WILL NOT SEE YOUR POST. The solution is easy. Use SMS. Cost effective and your messages get read by the people you are wanting to read it, WHEN you want.
Often a business or club will have the need to send an SMS at a time when the person responsible for getting the message out is not available. This can be a case of sending an SMS now for delivery later in the day, tomorrow, next week , next month or even next year.
This can be easily achieved using the PlusOne SMS Portal message scheduling tool.
It is very easy to use: when setting up the message at the stage where it mentions Schedule, change the No to a yes, and a dialog section will appear. Continue Reading»
While having the ability to send text messages to your client/customer list is a proven way to help drive more enquiries and sales for your business, there are often times when you have need to send a text message to just one or two people.
These single or very small list sends can be to work colleagues, or in response to an enquiry. While you can create a mini list, it is far easier to make use of the Quick Send function in the recently updated interface.
When telling a good joke, timing is everything and so it is with SMS.
Timing of your SMS sending has various aspects, so lets explore just a few here:
Timing to take advantage of outside influences.
While many business take advantage of pivotal events like Christmas, Valentines and Mothers Day to focus sales points, the ease in which SMS offers can be devised and implemented using your online SMS portal means you have a daily smorgasbord of opportunity to tie in with daily events to boost interest. Sporting results, weather, local traffic can all be tied in to create an appeal offer to get people to visit, call or visit your SMS linked online deal. On occasions and with care, you can also participate in a bit of gorilla marketing.
While you know your does the best of any around, your store is competing with other store for customers, plus a whole raft of other similar product choices.
So how to get your offers in front of ready buyers?
We suggest SMS is an ideal method, regardless of whether you are an independent operator, a franchisee or a franchisor to distribute your offer direct to consumers, at just the right time – when they are wanting to buy – as a text message using SMS.
With the favorable exchange rate it seems every second person is heading overseas on holidays or business travel.
All to often however, people come back and get a nasty surprise – and I am not talking about health related ones 😉
Just as shocking can be the arrival of the next phone bill with a huge amount for global roaming costs, both for calls made and for those intrusive, well meaning relatives who just want to phone all the time to see ‘how things are going?’
It is not unusual for people to receive a phone bill of several THOUSAND dollars. This soon wipes any advantage of cheap holidays brought about by the high Aussie dollar.
SMS is a a proven and cost effective way to communicate with your market and your customers in a way that will reach them. Here are nine ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
The use of SMS in marketing is growing in Australia as small and large businesses come to grips with the effectiveness of SMS as a tool that can deliver a tight, focused message to a specific audience at a time of your choosing with an excellent ROI.
While there are lists that can be rented, there is no better list to market to than your own customers.
While many businesses record customer’s details, including mobile phone numbers, as part of the sales process, it is more difficult for high-turnover ‘cash-sale’ type businesses like butchers, take-way food outlets, clothing stores etc.