SMS
Archived posts from this Category
SMS – drive sales, but ensure your list is compliant
Posted by MattE on 11 Mar 2010 | Tagged as: Marketing, SMS, consumer engagement
SMS is a very effective tool for communicating with your customer and prospects lists. A well-crafted message, with a good offer can drive footfall to your store or website.
SMS marketing systems can be used for:
New Zealand to Ban Mobile Phone Based Navigation Systems
Posted by MattE on 29 Sep 2009 | Tagged as: SMS
In a move that pre-empts moves by several Australian states, it seems that top end uses for mobile phones may be nipped in the bud.
It seems odd that cradle mounted navigation cannot be used ASSUMING they have voice directions like standard GPS navigation devices.
Most mobile phones have screens that are too small to be seen effectively anyway, making voice directions a must.
Policing the new law, will, I imaging be quite difficult.
SMS marketing and customer relations examples
Posted by MattE on 28 Sep 2009 | Tagged as: Business, Marketing, SMS
SMS is a great way to communicate with your market and your customers. Here we present just a few ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
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SMS Central service enhancements
Posted by MattE on 20 Aug 2009 | Tagged as: Communications, Marketing, SMS, consumer engagement
We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users.
If you do not yet have a free account, please contact us by emailing matt AT plusone.com.au and we can set it up. Remember there is no cost to set up the account.
ENHANCEMENTS
We have now moved away from a pay as-you-go system, to a pre-purchase messages model.
The benefit to you is you can now save the previous administration fee each send, making small list messages viable. This means a messages to tightly focused groups can be easily done and you only pay the 14 cents per message, without the administration fee imposed at all. You can purchase from as little as $10 worth of messages (71 messages) up to $200 (1428 messages). You can of course purchase several lots of message credits. They do not expire.
Business Tip #4 – Use SMS in your marketing mix
Posted by MattE on 10 Aug 2009 | Tagged as: Business, Marketing, SMS
When economic conditions turn hard, just as we have been experiencing for almost 12 months, one of the first activities in any cost control of a business is a reduction in marketing and advertising.
The reason behind this is often that marketing and advertising are intangible and often unmeasured activities.
For companies doing marketing and sales via electronic channels, the ROI can be measured more easily. However, for most businesses trying to track the effectiveness of marketing is too time consuming and hard.
Why every school needs an SMS alert system
Posted by MattE on 18 Jun 2009 | Tagged as: Communications, SMS
In our last post we introduced our SMS service and how it could have helped with the school that had short notice about closure do to swine flu.
Today in the news is this about another school:
But the school’s principal says she was only informed of the required closure (by the Department) a few hours before school was due to open this morning.
She says any student arriving alone would stay at the primary school until a parent is contacted.
SMS swine flu alerts – easy to implement
Posted by MattE on 11 Jun 2009 | Tagged as: SMS
SMS is ideally suited for the style of rapid communication needed to alert groups of people about important notifications.
Swine flu notifications by SMS is a perfect example.
Recently in Queensland there was some bad press over a school that was not as prompt in organising notifications to parents that the school had been closed. The use of a simple SMS blast to all parents, would have simplified the process. One text message about the closure could have been used in addition to the usual, slower methods.
Of course such alerts can be used across a range of business and community situations to provide a cheap and effective communication tool.
Low cost SMS service proves popular
Posted by MattE on 07 Jun 2009 | Tagged as: Communications, Marketing, SMS
The Plusone SMS Central low cost SMS service is proviong popular with businesses who normally would not have easy access to low per message SMS services.
At a price of just 14 cents per message, small and medium businesses can send bulk text messages to their opt in databases for promtions, news about sales, special discount, member-only deals etc.
A huge benefit of SMS marketing is the ability to deliver your message into the hands of your market at a time of your choosing at costs far lower that just about any other form of marketing.
Mobile service to extend to Mount Everest
Posted by MattE on 08 May 2009 | Tagged as: General, SMS
The ease of providing telephone services in the mobile spectrum compared to land-line based services is clearly demonstrated by this plan from the Nepal Government.
A Nepali telecom firm plans to expand its mobile phone services to the top of Mount Everest, benefiting climbers on the world’s highest mountain, a company official said last week, the Age reports.
Hundreds of climbers, who go to the 8850-metre Mount Everest every year, depend on expensive satellite phones to speak with their families as the remote Himalayan region does not have communication facilities.
LOW cost self managed SMS service launced
Posted by MattE on 01 May 2009 | Tagged as: SMS
PlusOne Marketing announces a low cost self-managed outbound SMS service for small business wanting to make use of SMS for customer communications, staff communications etc.
- Free account establishment
- No contracts
- No pre-purchase of messages
- Mail merge
- Scheduled sending
- Messages from under 14 cents
