Media
Archived posts from this Category
Finally a phone plan that is friendly
Posted by MattE on 17 Sep 2007 | Tagged as: Media
A big issue with prepaid mobile phone plans is that the credits expire…..you go out and buy a $20 card and if you only have the phone as an emergency phone, or for the kids to carry if they are out and need to call home, then your credits have expired before you know it.
The other option is, of course, to recharge before the expiry, but after a few recharges you are just a likely to find that you have several hundred dollars in credits. Having masses of credits is fine, but what out they don’t expire!
A few years ago Optus had a no monthly fee post paid plan. All you paid for were the calls you made and the rate wasn’t that high either. Sadly they stopped that service.
Playtex gets right into consumer engagement with Boob-talk
Posted by MattE on 09 Sep 2007 | Tagged as: Media
Adland reports:
Yesterday, Playtex launched an advertising and marketing campaign called “Girl Talk” at playtexfits.com, where confident women talk about their breasts – often euphemistically as “the girls” – and the quest for finding a well-fitting bra that keeps the girls happy.
This is an interesting move by Playtex and is integrated into their mainstream advertising initiatives. It is based on a year’s worth of market research and is designed to help women engage in different ways in discussions about their boobs and bras.
From a male perspective – is there that much ‘girls’ discussion going on?
Paid Content Providers Try Free Trials – eMarketer
Posted by MattE on 18 Jun 2007 | Tagged as: Media
eMarketer magazine has an interesting article about how pay-for access sites (online content providers) are working out that by providing free stuff, they can convert more visitors to their paid-for content.
Their article says:
What makes some paid content sites better than others at turning free trial users into subscribers?
Delays for ‘Do Not Call’ register – unacceptable
Posted by MattE on 08 Jun 2007 | Tagged as: Marketing, Media
All I can say is NOT GOOD ENOUGH. We have had some comments on our previous post anout the Do Not Call Register frm people who continue to get calls. I have heard from some who registered on the first day the Register opened who have received calls.
Lets get politicians and charities baned as well.
It is unclear about overseas call centres calling on behalf of Australian companies – if they are included.
Innovative Marketing – TV shows
Posted by MattE on 06 Jun 2007 | Tagged as: Marketing, Media
Getting people to watch TV shows that go into a second or third (or Yawn 6th ) series is a challenge for TV show producers.
Format driven, they offer little in the way of innovation and therefore suffer a drop-off in viewers. Of course new developments in the format can be introduced, but the challenge remains to get people to watch it in the first place.
So what are some great ideas out there that break through the fog? Tale it to the streets of course…
Take Star One’s promotion of the third season of The Great Indian Laughter Challenge: people wearing bandages move around the city with slogans warning of dire consequences for old jokes. There is even a ‘laughter diagnostic’ van with the motto ‘Laugh please’.
New Google search engine announced
Posted by MattE on 17 May 2007 | Tagged as: Media
While it has not shown up as live on my look at Google, this is interesting news.
One concern I have is that it will make the simple interface more crowded.
For a while we have been able to search for items other than web pages (i.e images or news searches), so I will be interested to see what the search results pages toss up.
It could also mean a challenge for SEO if there will be competing results.
ADVERTISEMENT
Posted by MattE on 13 Apr 2007 | Tagged as: Communications, Marketing, Media, SMS, Web
Even if you’re a computer “dummy,” you can build a better life by using the exact same marketing system that thousands of regular people — with no special education or experience — are *already* using to make more money than they ever thought possible!
This system is NOT a pricey franchise, mailing scheme, or network marketing proposal. It’s a tested and proven strategy for online wealth-building, developed by a man who has had $40,000,000 in online sales! Continue Reading»
3G to change mobile phone landscape in Aust.
Posted by MattE on 09 Mar 2007 | Tagged as: consumer engagement, Media
The way we view our mobile phones is set to change – at last. The following report from ATMA indicates the time is almost upon us with the closure of the CDMA network forcing a shift of 1.5 million phone users onto the 3G platform.
With the the main benefit of 3G technology being that it allows mobile phones to download content at high speeds, thus allowing 3G mobile phone users to easily grab music, video clips, live television, maps, movie times, sports updates, news and more in seconds rather than minutes.
Clean Up Australia Day a success
Posted by MattE on 04 Mar 2007 | Tagged as: Media
March 4 is the annual Clean Up Australia Day and this year one million Australians donned boot, hats and gloves and well…cleaned up.
In its 18th year, the clean up includes park, roadsides, creeks and rivers, beaches everything from drink bottles to car wrecks are collected each year.
In a first, 110 of the 371 businesses taking part in Business Clean Up Day across the country last Wednesday registered their workplaces as clean up sites with thousands of staff collecting electronic or e-waste in a bid to recycle and re-use mobiles phones, old computers and printing equipment such as toner cartridges.
A schools cleanup day on Friday saw 500,000 students participating.
Economic development in third world riding on mobile phones
Posted by MattE on 02 Mar 2007 | Tagged as: Media
The mobile phone is rapidly becoming a vital tool in developing nations, from improving heath care to allowing people to access news via WAP enabled sites such as the BBC offers.
This story from ATMA shows how economic development can be improved by the introduction of mobile phones into the population, even at a penetration rate of as low as 10%.
