Media
Archived posts from this Category
3G to change mobile phone landscape in Aust.
Posted by MattE on 09 Mar 2007 | Tagged as: Media, consumer engagement
The way we view our mobile phones is set to change - at last. The following report from ATMA indicates the time is almost upon us with the closure of the CDMA network forcing a shift of 1.5 million phone users onto the 3G platform.
With the the main benefit of 3G technology being that it allows mobile phones to download content at high speeds, thus allowing 3G mobile phone users to easily grab music, video clips, live television, maps, movie times, sports updates, news and more in seconds rather than minutes.
Clean Up Australia Day a success
Posted by MattE on 04 Mar 2007 | Tagged as: Media
March 4 is the annual Clean Up Australia Day and this year one million Australians donned boot, hats and gloves and well…cleaned up.
In its 18th year, the clean up includes park, roadsides, creeks and rivers, beaches everything from drink bottles to car wrecks are collected each year.
In a first, 110 of the 371 businesses taking part in Business Clean Up Day across the country last Wednesday registered their workplaces as clean up sites with thousands of staff collecting electronic or e-waste in a bid to recycle and re-use mobiles phones, old computers and printing equipment such as toner cartridges.
A schools cleanup day on Friday saw 500,000 students participating.
Economic development in third world riding on mobile phones
Posted by MattE on 02 Mar 2007 | Tagged as: Media
The mobile phone is rapidly becoming a vital tool in developing nations, from improving heath care to allowing people to access news via WAP enabled sites such as the BBC offers.
This story from ATMA shows how economic development can be improved by the introduction of mobile phones into the population, even at a penetration rate of as low as 10%.
Cell Phone Spammer Slammed With $200,000 Fine
Posted by MattE on 28 Feb 2007 | Tagged as: Marketing, Media, SMS
Good news on the fight against mobile phone message spammers with this win in the USA by Verizon. The problem in the USA and UK is far worse than in Australia, which has the toughest anti spam laws.
The mobile space is one we in the mobile marketing industry are trying hard to keep clean - opt in only lists, requiring clients sending blasts to their lists to provide a signed statement saying their lists are opt in and requiring any subscription style messages to include regular opt out instructions.
Innovative Marketing
Posted by MattE on 25 Feb 2007 | Tagged as: Media
I was looking for some examples of innovative marketing techniques…and came across this one:
Now, OK, he is marketing for money for his next meal maybe… but $10 to him for an innovative (if perhaps not truthful) way of going about it!!
Seen or can relate any other innovative (even if more serious) examples? I’d love to hear about them via comments.
Inapproriate texts can land you in hot water
Posted by MattE on 23 Feb 2007 | Tagged as: Media
I was interested to read this today - especially after listening to a program about school bullying via text message.
It seems it is not uncommon for (mainly) girls to send threatening messages, including death threats by SMS. The notion of flash mobs has also been modified to flash bullying.
If you know of any cases, let me know - I am interested in writing an in-depth story on this.
Make money with YouTube
Posted by MattE on 19 Feb 2007 | Tagged as: Marketing, Media, Web
So it seems YouTube has finally decided to share revenue. Not a new idea of course, there have been a number of discussion groups that have shared ad revenue for a number of years. Plus there are other sites where, if you contribute an article, then you get a share of the revenue from adsense ads shown on that page.
I guess YouTube will initially work this based on page views from ads shown on YouTube where the clip is featured.
An interesting conundrum being addressed is for footage used on third party website via the coding provided for free. Is being assaulted by an ad at the beginning of the clip bearable and will it be contextual advertising?
Pay by phone moving nearer reality
Posted by MattE on 16 Feb 2007 | Tagged as: Marketing, Media, SMS
This is a great piece of news - finally mobile commerce looks like coming of age. This will free us up to doing transactions previously only possible via PC-interfaces. Ultimately small purchase methods could become commonplace.
Finally the phone is becoming more than just a glorified walkie-talkie.
I’d be interested in anyone’s experience with existing mobile payment methods - did it feel safe? Was it easy. Were you concerned about security?
Got local news? Tell it on Now Public - AP partners
Posted by MattE on 10 Feb 2007 | Tagged as: Media
Telling news has become a whole lot easier since the creation of what are called citizen journalism or citizen media sites. These allow anyone to post news about their local area, area of expertise etc and make it available to the world.
One of the larger of these sites is nowpublic.com (I am one of the editors there) and they have reports, news highlights and comment coming in every minute from around the world.
Mainstream media are also recognising the value in having people on-the-ground, in places where they may not have reporters. One of these is Associated Press, who have seen the value of citizen journalists and as a result have just signed a cooperation agreement with Now Public.
Nokia in global below-the-line review ahead of repositioning
Posted by MattE on 06 Feb 2007 | Tagged as: Media
Below the line marketing is growing rapidly. This form of advertising is when it is targeted at individuals using demographic information. If you have received a personalised direct mail piece, that has information that is unnervingly focussed, then you are experiencing below the line marketing integrated with data mining.
LONDON - Telecommunications giant Nokia is reviewing its global below-the-line marketing account to support a new brand positioning.
