Media
Archived posts from this Category
New hotel booking website makes leaving home even easier
Posted by MattE on 16 Jun 2010 | Tagged as: Business, Marketing, Media, consumer engagement
Finding the ideal hotel room in Australia or New Zealand has become easier with the launch of a new hotel booking website on the Australian market.
As well as making it easy to find the right place to stay, travelers also benefit as the site is free to use; accommodationplus.com.au charges no booking fees and often no deposit was required to secure the booking.
AccommodationPlus team leader, Mr Matt Eliason, said the site featured a strongly user oriented design that provided several intuitive ways to find the ideal hotel room.
Share purchase scams still rampant
Posted by MattE on 21 Apr 2010 | Tagged as: Media
It seems that share buy scams are still rampant. Click the image to read.
I wonder how many people either do not read carefully or just do not understand…
Despite them saying their price and the recent share price it is well known that many people may not fully understand the results of their actions.
10 ways our free SMS toolbar button can make your life easier
Posted by MattE on 06 Apr 2010 | Tagged as: General, Media
Need to send a quick txt message but hate typing it out on your phone keypad? Want to send messages cheaper? Technology makes both these scenarios easier and from the comfort of you desktop.
SMS Central has a great little free app in its user interface that allows you to place a toolbar button on your browser that allows fast and convenient sending of text messages.
Here are 10 reasons why you should get your toolbar button:
10 low cost (and not so low cost) marketing ideas
Posted by MattE on 21 Jul 2009 | Tagged as: Media
I was reading an article on Smartcompany about 10 marketing ideas they claimed were low cost.
The term low cost is a little fluid – it depends on the size of your business and the mention of using an ad agency usually blows the budget out of the water even before the discussion turns to creative and media.
I was a little dissappointed that they had not included SMS under their direct marketing banner.
Kiva – Loans that change lives
Posted by MattE on 22 Aug 2008 | Tagged as: Media
I must admit I am a bit cynical when it come to aid charities.
Especially when I know that they have collection processes through the affiliate networks and offer the affiliate 30 percent of the donation, plus the percentage the network takes.
I won’t promote them if they do this. Its totally misleading to the person donating. Same as the street collectors. In many cases they are not volunteers but on similar commission rates.
But here is a different way to help third world countries Kiva – Loans that change lives.
Why an affiliate program program is not advertising
Posted by MattE on 29 May 2008 | Tagged as: Media
I have written here before on the topic of online merchants and their perception of the role of affiliates.
Even today, I received an email from a large insurance group with the subject line “Advertising Enquiry” and the body of the email talked about inviting me to join their pay-per-sale affiliate program.
Advertising is about creating awareness. It is about branding. It is about getting your logo seen.
Sadly all too many merchants think that doing this will induce people to click on these graphic ads and follow-through and make a purchase.
An affiliates guide as to why not to use banner ads
Posted by MattE on 25 Feb 2008 | Tagged as: Marketing, Media, Web
Affiliate marketing is growing in popularity in Australia, with increasing numbers of merchants recognising the value of this style of performance-based marketing, while many web site owners are taking the opportunity to make use of web site real estate to earn some income.
At the peak of the pyramid are super affiliates who can take merchant product offerings and using advanced coding skills, provide hundreds if not thousands of product pages that can be access via shoppers using search engine results.
For most affiliates however, participating in this style of income generation is limited to the easier end of the coding scale – and limited to placing provided code on a web page.
Finally a phone plan that is friendly
Posted by MattE on 17 Sep 2007 | Tagged as: Media
A big issue with prepaid mobile phone plans is that the credits expire…..you go out and buy a $20 card and if you only have the phone as an emergency phone, or for the kids to carry if they are out and need to call home, then your credits have expired before you know it.
The other option is, of course, to recharge before the expiry, but after a few recharges you are just a likely to find that you have several hundred dollars in credits. Having masses of credits is fine, but what out they don’t expire!
A few years ago Optus had a no monthly fee post paid plan. All you paid for were the calls you made and the rate wasn’t that high either. Sadly they stopped that service.
Playtex gets right into consumer engagement with Boob-talk
Posted by MattE on 09 Sep 2007 | Tagged as: Media
Adland reports:
Yesterday, Playtex launched an advertising and marketing campaign called “Girl Talk” at playtexfits.com, where confident women talk about their breasts – often euphemistically as “the girls” – and the quest for finding a well-fitting bra that keeps the girls happy.
This is an interesting move by Playtex and is integrated into their mainstream advertising initiatives. It is based on a year’s worth of market research and is designed to help women engage in different ways in discussions about their boobs and bras.
From a male perspective – is there that much ‘girls’ discussion going on?
Paid Content Providers Try Free Trials – eMarketer
Posted by MattE on 18 Jun 2007 | Tagged as: Media
eMarketer magazine has an interesting article about how pay-for access sites (online content providers) are working out that by providing free stuff, they can convert more visitors to their paid-for content.
Their article says:
What makes some paid content sites better than others at turning free trial users into subscribers?
