Media

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Your SMS campaign – more than just TXT

Posted by on 08 Mar 2013 | Tagged as: Media

In today’s marketing realm, there is a smorgasbord of of options available to marketers. Every one of them places claims about the effectiveness of their channel, but most have severe restrictions.

Email just gets lost in a sea of spam, Twitter suffers a flood of posts, so your message becomes just one more item in a river of data flowing by, unseen, unactioned. A similar story can be said about Facebook, plus the lack of immediacy. There are various apps, however they merely capture a small segment of your database who have the inclination to instal the app. In effect, marketing the app takes over from the real business of marketing product or service.

Despite the plethora of digital upstarts, as a marketing tool SMS   still remains one of the strongest forms of direct marketing, with ongoing strong growth in the market. Continue Reading»

Mobile apps and mobile internet – the demise of bricks and mortar?

Posted by on 19 May 2012 | Tagged as: Media

Here is an interesting article that looks at the rise of shopping apps for mobile phones that puts the power of comparison shopping into the hands of every shopper.

Who wins – the shopper or the retailer who can sell goods at the lowest price and still stay in business?

Who is the ogre….the Government and GST, the retailers who now compete solely on price, or the Hong Kong online retailers who can sell at prices that are unbelievably low?

Continue Reading»

Labelling fines for supermarkets – QR code opportunity

Posted by on 11 May 2011 | Tagged as: Business, consumer engagement, Media, SMS

The following news highlights an important opportunity for retailers to make better use of mobile technology to better inform consumers.

qrcode
Source
In this case the simple use of QR codes.

QRcodes, as the lovely lass is showing us, are special codes (that can be created for free) that when scanned by the code reader software that now comes with just about every smartphone.

When scanned, the code can do one of several things. It can go away and set up a data link and then display text, or go to any form of URL so pictures, video or a web page can be displayed.

Continue Reading»

Web is popular amongst China’s poor

Posted by on 22 Dec 2010 | Tagged as: Media

While they cannot afford computers or fancy phones, the internet is widely used by China’s migrant workers to battle boredom and social isolation.

Here is an interesting article that explores the web-poor.

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Wikileaks needs to build “Public Good” credibility

Posted by on 19 Dec 2010 | Tagged as: Media

Has Wikileaks lost its way and how can it gain the reputation of  being a universally respected whistleblower?

Wikileaks has had a tumultuous time since its launch – initially with expose’ of video showing rockets being launched at targets that clearly showed civilians in the line of fire, to the more recent release of rather banal diplomatic cables from the USA.

The most recent leaks have really served no purpose except to show that security surrounding the cables is not impervious. Apart from that, there may be some red faces, some slight political squirming, but in the long run there will be no lasting outcome.

In short, the diplomatic cables have been a farce.

Continue Reading»

New hotel booking website makes leaving home even easier

Posted by on 16 Jun 2010 | Tagged as: Business, consumer engagement, Marketing, Media

Finding the ideal hotel room in Australia or New Zealand has become easier with the launch of a new hotel booking website on the Australian market.

As well as making it easy to find the right place to stay, travelers also benefit as the site is free to use;  accommodationplus.com.au charges no booking fees and often no deposit was required to secure the booking.

accommodation plus hotel reservations australia

AccommodationPlus team leader, Mr Matt Eliason, said the site featured a strongly user oriented design that provided several intuitive ways to find the ideal hotel room.

Continue Reading»

Share purchase scams still rampant

Posted by on 21 Apr 2010 | Tagged as: Media

It seems that share buy scams are still rampant.  Click the image to read.
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I wonder how many people either do not read carefully or just do not understand…

Despite them saying their price and the recent share price it is well known that many people may not fully understand the results of their actions.

Continue Reading»

10 ways our free SMS toolbar button can make your life easier

Posted by on 06 Apr 2010 | Tagged as: General, Media

Need to send a quick txt message but hate typing it out on your phone keypad? Want to send messages cheaper? Technology makes both these scenarios easier and from the comfort of you desktop.

SMS Central has a great little free app in its user interface that allows you to place a toolbar button on your browser that allows fast and convenient sending of text messages.

Here are 10 reasons why you should get your toolbar button:

Continue Reading»

10 low cost (and not so low cost) marketing ideas

Posted by on 21 Jul 2009 | Tagged as: Media

I was reading an article on Smartcompany about 10 marketing ideas they claimed were low cost.

The term low cost is a little fluid – it depends on the size of your business and the mention of using an ad agency usually blows the budget out of the water even before the discussion turns to creative and media.

I was a little dissappointed that they had not included SMS under their direct marketing banner.

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Kiva – Loans that change lives

Posted by on 22 Aug 2008 | Tagged as: Media

I must admit I am a bit cynical when it come to aid charities.

Especially when I know that they have collection processes through the affiliate networks and offer the affiliate 30 percent of the donation, plus the percentage the network takes.

I won’t promote them if they do this. Its totally misleading to the person donating. Same as the street collectors. In many cases they are not volunteers but on similar commission rates.

But here is a different way to help third world countries Kiva – Loans that change lives.

Continue Reading»

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