Media
Archived posts from this Category
Kiva - Loans that change lives
Posted by MattE on 22 Aug 2008 | Tagged as: Media
I must admit I am a bit cynical when it come to aid charities.
Especially when I know that they have collection processes through the affiliate networks and offer the affiliate 30 percent of the donation, plus the percentage the network takes.
I won’t promote them if they do this. Its totally misleading to the person donating. Same as the street collectors. In many cases they are not volunteers but on similar commission rates.
But here is a different way to help third world countries Kiva - Loans that change lives.
Why an affiliate program program is not advertising
Posted by MattE on 29 May 2008 | Tagged as: Media
I have written here before on the topic of online merchants and their perception of the role of affiliates.
Even today, I received an email from a large insurance group with the subject line “Advertising Enquiry” and the body of the email talked about inviting me to join their pay-per-sale affiliate program.
Advertising is about creating awareness. It is about branding. It is about getting your logo seen.
Sadly all too many merchants think that doing this will induce people to click on these graphic ads and follow-through and make a purchase.
An affiliates guide as to why not to use banner ads
Posted by MattE on 25 Feb 2008 | Tagged as: Marketing, Media, Web
Affiliate marketing is growing in popularity in Australia, with increasing numbers of merchants recognising the value of this style of performance-based marketing, while many web site owners are taking the opportunity to make use of web site real estate to earn some income.
At the peak of the pyramid are super affiliates who can take merchant product offerings and using advanced coding skills, provide hundreds if not thousands of product pages that can be access via shoppers using search engine results.
For most affiliates however, participating in this style of income generation is limited to the easier end of the coding scale - and limited to placing provided code on a web page.
Finally a phone plan that is friendly
Posted by MattE on 17 Sep 2007 | Tagged as: Media
A big issue with prepaid mobile phone plans is that the credits expire…..you go out and buy a $20 card and if you only have the phone as an emergency phone, or for the kids to carry if they are out and need to call home, then your credits have expired before you know it.
The other option is, of course, to recharge before the expiry, but after a few recharges you are just a likely to find that you have several hundred dollars in credits. Having masses of credits is fine, but what out they don’t expire!
A few years ago Optus had a no monthly fee post paid plan. All you paid for were the calls you made and the rate wasn’t that high either. Sadly they stopped that service.
Playtex gets right into consumer engagement with Boob-talk
Posted by MattE on 09 Sep 2007 | Tagged as: Media
Adland reports:
Yesterday, Playtex launched an advertising and marketing campaign called “Girl Talk” at playtexfits.com, where confident women talk about their breasts – often euphemistically as “the girls” – and the quest for finding a well-fitting bra that keeps the girls happy.
This is an interesting move by Playtex and is integrated into their mainstream advertising initiatives. It is based on a year’s worth of market research and is designed to help women engage in different ways in discussions about their boobs and bras.
From a male perspective - is there that much ‘girls’ discussion going on?
Paid Content Providers Try Free Trials - eMarketer
Posted by MattE on 18 Jun 2007 | Tagged as: Media
eMarketer magazine has an interesting article about how pay-for access sites (online content providers) are working out that by providing free stuff, they can convert more visitors to their paid-for content.
Their article says:
What makes some paid content sites better than others at turning free trial users into subscribers?
Delays for ‘Do Not Call’ register - unacceptable
Posted by MattE on 08 Jun 2007 | Tagged as: Marketing, Media
All I can say is NOT GOOD ENOUGH. We have had some comments on our previous post anout the Do Not Call Register frm people who continue to get calls. I have heard from some who registered on the first day the Register opened who have received calls.
Lets get politicians and charities baned as well.
It is unclear about overseas call centres calling on behalf of Australian companies - if they are included.
Innovative Marketing - TV shows
Posted by MattE on 06 Jun 2007 | Tagged as: Marketing, Media
Getting people to watch TV shows that go into a second or third (or Yawn 6th ) series is a challenge for TV show producers.
Format driven, they offer little in the way of innovation and therefore suffer a drop-off in viewers. Of course new developments in the format can be introduced, but the challenge remains to get people to watch it in the first place.
So what are some great ideas out there that break through the fog? Tale it to the streets of course…
Take Star One’s promotion of the third season of The Great Indian Laughter Challenge: people wearing bandages move around the city with slogans warning of dire consequences for old jokes. There is even a ‘laughter diagnostic’ van with the motto ‘Laugh please’.
New Google search engine announced
Posted by MattE on 17 May 2007 | Tagged as: Media
While it has not shown up as live on my look at Google, this is interesting news.
One concern I have is that it will make the simple interface more crowded.
For a while we have been able to search for items other than web pages (i.e images or news searches), so I will be interested to see what the search results pages toss up.
It could also mean a challenge for SEO if there will be competing results.
ADVERTISEMENT
Posted by MattE on 13 Apr 2007 | Tagged as: Communications, Marketing, Media, SMS, Web
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