Marketing
Archived posts from this Category
Continuity important for improving website conversion rates
Posted by MattE on 14 Jan 2008 | Tagged as: Marketing, Web
While increasing web site traffic using search engine optimisation is a particular focus for many website owners, making the most of visitors when they have arrived is, arguably, even more important.
This is amplified if the website owner is using pay per click on any of the search engines where conversions hold the key to ROI.
Which introduces a thing called continuity.
Free wall calendar
Posted by MattE on 11 Jan 2008 | Tagged as: Marketing
This year I have noticed a sharp drop in the number of businesses offering wall calendars.
A calendar serves many functions for the user and a very important one for the business giving it - your contact details are always easily at hand keeping your business front of mind and standing to be preferred supplier.
Vista Print, a trusted leading online printer, is offering free wall calendars. Choose from a wide range of themes - flowers is shown here.
Al-Qaeda offers cellphone video downloads
Posted by MattE on 07 Jan 2008 | Tagged as: Marketing, SMS
In a report seen on textually.org we see how a simple communication method can be used to disseminate information, and there is no way authorities can stop it.
Call it clever marketing, making use of social networks or just overdue, it shows the power of mobile technology.
Video messages of al-Qaeda leaders Osama bin Laden and Ayman al-Zawahri can now be downloaded to cellphones, the terror network announced as part of its attempts to extend its influence, reports USA Today.
How good products and great service can turn you and your customers into heros
Posted by MattE on 04 Jan 2008 | Tagged as: Marketing, Web, consumer engagement
Just last post I wrote about how a reduction in product size and perceived reduction in product quality can turn away a customer of 30 years (yes I did buy soap from a different manufacturer yesterday).
But just as easily, providing great products and above the norm service can lead to not only you and your business being seen as heroes, but the person dealing with you can also be seen as a hero by those around them.
Here’s what I mean - two recent emails from clients of our caricature gifts website: Continue Reading»
How to spoil a good reputation
Posted by MattE on 02 Jan 2008 | Tagged as: Marketing
It can take years to build a good reputation, but far less time to ruin it.
Reputations are built on many factors, including trust, product or service quality, performance and reliability.
A good reputation can be worth a lot to a company. Referrals, word of mouth and repeat purchases can all have a greater impact that a massive advertising campaign.
So all I can think of is that Palmolive has a new person working for them who does not know about reputation.
Highest Spend Ever For Cyber Monday
Posted by MattE on 11 Dec 2007 | Tagged as: Marketing, Web
It seems the shopping spirit has arrived for US online shoppers according to this report
Highest Spend Ever For Cyber Monday - eMarketer
US online shoppers spent $733 million on the Monday after Thanksgiving, aka Cyber Monday, according to comScore data.comScore said that was up more than 20% over 2006, and 84% over the average daily online spending totals during the preceding four weeks.
Our brief survey of Australian online retailers and our own experience shows that increasing numbers of Australians are also going online to do their shopping.
SMS proves valuable marketing channel
Posted by MattE on 26 Nov 2007 | Tagged as: Marketing, SMS
SMS is being used by more and more venues because it provides a cost effective method of distributing messages to members in a timely fashion.
One of our clients uses SMS to inform members of drinks specials, themed events (such as football grand finals and the Melbourne Cup, and opening of new facilities at the club.
By collecting user interest information at the club membership/renewal stage, segmented lists have been developed, ensuring members only receive information and offers that are of relevance to them.
The results speak for themselves - from an initial implementation to send renewal reminders (resulting in 34% of members renewing within a week and the majority within a month) to sending out messages on a fortnightly basis bringing with it measurable results.
Drought hits pre-sold crops … risk management in action?
Posted by MattE on 21 Sep 2007 | Tagged as: Marketing
Having been involved in grain marketing some years ago - this headline caught my eye:
Drought hits pre-sold crops
Grain farmers are facing a double blow this season, with market pressures adding to the severe impact of drought conditions.In South Australia, a promising start to the season led many farmers to pre-sell their wheat crop.
But dry weather since has significantly reduced crop estimates and they will not be able to meet their obligations.
Customer needs sees online clothing sales grow
Posted by MattE on 01 Sep 2007 | Tagged as: Marketing, Web
Do you buy clothing online? To me its an unthinkable activity because of the sizing issues. Change brand and the sizing regime seems to go out the window. Plus the difficulty of exchange. It is all so much easier at the shop.
However in the USA things seem to be different. Possibly this is to do with their history of catalogue buying or possibly when you buy a shirt n one size, no mater the manufacturer, that shirt will fit. Or possibly once people have bought one shirt from one suplier and it fit, they are incredibly loyal…as long as you gut does not get too big 
So maybe this is why clothing sales in the USA are continuing to grow.
Sheilas’ Wheels - caricature
Posted by MattE on 25 Aug 2007 | Tagged as: Marketing
They are taking the UK by storm, following their Sheila’s Wheels commercial on TV -Australian Cathi Ogden, 36, 39-year-old Liverpudlian Emma Robbins and Carly Romain, 27, from Wales are taking the UK and soon I think the rest of the world by storm with their debut album (I’m So) Happy Happy (You’re Mine), on September 17.
So what better think to toast the success of their recording contract with Pete Waterman than a fun caricature acknowledging their launching pad to success than a The Sheila’s caricature
