Archived posts from this Category

List management essential for SMS marketing

Posted by on 20 Jul 2011 | Tagged as: Business, Communications, Marketing, SMS


SMS is a proven marketing tool for businesses who have a need to deliver timely offers directly into the hands of their customers at a time of their choosing. It is also a marketing tool that allows rapid deployment enabling a savvy business to take advantage of many sorts of events to frame their offer.

The effectiveness of any SMS marketing is heavily influenced by the list being used. Use a poor list and your business could suffer more reputational harm than the benefits of the send.

The best SMS list is derived from your own business, through acquisition of numbers from customers at the point of sale, through sign-up promotions or other activities designed to capture opt-in registrations.

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Producing ‘green’ products? Think about this…

Posted by on 19 Jun 2011 | Tagged as: Business, Marketing

There is a push for green products – be it because it makes economic sense or because you want to tap into the market that thinks and wants green.  So enters green marketing. So you come up with a great idea. BUT…Peter White, Procter & Gamble’s head of sustainability says….

“There are some people who will buy green because that’s one of their core consumer needs. Then there’s a mainstream that will behave in a sustainable way if you make it easy for them and don’t ask them to make compromises.”

This is an important concept to think about, especially when you hear how providing a green alternative, while a great idea, never captured the consumer’s commitment. Continue Reading»

Are SMS campaigns more effective than email as a marketing tool?

Posted by on 15 Jun 2011 | Tagged as: Marketing, SMS

Here is an interesting discussion on mobile v email marketing. The opinions are US centric, but worth a read. An excerpt below:

Mark Brill, Mobile Strategist, Chair of DMA Mobil…
Mobile Strategist, Chair of DMA Mobile Council, CEO of Mobile Agency, Formation Mobile Marketing

First of all, it depends on what you mean by effective. If you mean purely on response rates, then SMS has the greater potential to

generate much higher uplift than email. Here are a few reasons why SMS can be more effective:

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How to stop getting promotional fax spam from nofax

Posted by on 05 Jun 2011 | Tagged as: Business, Communications, General, Marketing

I have been driven mad by unsolicited spam faxes.

Faxing is covered by the same spam legislation as email and SMS, but sadly this is overlooked by most.

After many optouts to (who have no contact details on their site, despite the site being run by prospect marketing) I tracked down the right person to have my fax number removed from their entire database.

If you want to have your fax number removed from any fax with nofax at the bottom, contact:

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An unextected twist in selling kids books

Posted by on 31 May 2011 | Tagged as: Marketing

With the movement towards ebooks having such a great impact on bookstores, booksellers using unexpected and innovative ways to sell physical books is always interesting to see.

We have the cases of bookstores opening coffee shops to create a mutually beneficial symbiosis (I have also seen this done with a furniture accessory store as well – mums meet for coffee and gravitate to the store afterward.)

big W book sellingSo it was with some surprise that I saw Big W also creating a space that allows for an enjoyment – yes an enjoyment of books alone – in a nice way to sell more kids books.

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How to increase the power of your SMS offer

Posted by on 03 May 2011 | Tagged as: Business, consumer engagement, Marketing, SMS

Today I would like to talk about making your SMS marketing or advertising message count through increasing the power of the message.

While using our SMS Portal provides a quick and efficient tool for distributing messages directly into the hands and consciousness of your list. (We spoke of SMS list building a few months ago.)

Because SMS is such a personal medium (people create a special bond with their phones) it is vital that communication with your list is carefully considered.

People have opted into your list for a reason and this reason will be the one given when they first joined your list.

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Why SMS is better than Facebook for marketing

Posted by on 18 Apr 2011 | Tagged as: Business, consumer engagement, Marketing, SMS

In our previous post we presented a great article on why SMS is better than Twitter for marketing.

In this st we present an article on why SMS is better than Facebook.

And guess what….despite the hype of Facebook it still gets beaten hands down by a proven technology, one that some may claim is a little ‘old fashioned’  that has been around for 10 years.

If you want to try SMS, we can set up an account for you. Just fill in this form

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Why SMS is better than Twitter for marketing

Posted by on 13 Apr 2011 | Tagged as: Business, consumer engagement, Marketing, SMS

Here is a great article from Mobilestorm that goes through the similarities and differences between SMS and Twitter.

Bottom line SMS wins hands down!

If you want to try SMS, we can set up an account for you. Just fill in this form

Twitter is an important communication channel that businesses need to adopt as a strategy, but it is vastly different from an SMS marketing strategy.

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An oldie but still true – Building your business with SMS

Posted by on 16 Mar 2011 | Tagged as: consumer engagement, Marketing, SMS

A few years ago we listed sokme great ways that SMS can be used to build business.

While technology has changed, with smarter phones, social media and all the claims that this new stuff is the bee’s knees, when it all comes down to it, SMS is still the most reliable and best communication method to get your message to your customer base.

Twitter is good, maybe not as ‘analysis by the media research firm Nielsen asserting that 60 percent of Twitter users do not return from one month to the next’.1 Facebook is equally unreliable ‘Facebook’s abandonment numbers are better but estimates still run as high as 35%’ 2

While Facebook may hold some advantage to business if a user takes the effort to recommend a business, otherwise the value is limited, even if it is available on mobile…

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How to build your list for SMS marketing

Posted by on 05 Mar 2011 | Tagged as: consumer engagement, Marketing, SMS

One aspect of using SMS marketing and advertising effectively is having a robust list to which you can send your offers.  Many business owners tell me they do not have a list:  so why not start building one today!

One way to build a list is to access your customer data base.  For many businesses this is a ready source of repeat business from people who know your business. Buy using recent customer lists and including a clear opt-out option in your messages, you can quickly have a list of people who are eager to get your messages.

However, many businesses do not capture customer details at the time of sale and in many cases customers would be reluctant to volunteer such information.

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