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	<title>PlusOne - Marketing Musings &#187; Marketing</title>
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		<title>New hotel booking website makes leaving home even easier</title>
		<link>http://www.plusone.com.au/diary/2010/06/16/new-hotel-booking-website-makes-leaving-home-even-easier/</link>
		<comments>http://www.plusone.com.au/diary/2010/06/16/new-hotel-booking-website-makes-leaving-home-even-easier/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 03:54:14 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[hotel accommodation]]></category>
		<category><![CDATA[hotel adelaide]]></category>
		<category><![CDATA[hotel brisbane]]></category>
		<category><![CDATA[hotel hobart]]></category>
		<category><![CDATA[hotel melbourne]]></category>
		<category><![CDATA[hotel perth]]></category>
		<category><![CDATA[hotel sydney]]></category>
		<category><![CDATA[reserve hotel room]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=661</guid>
		<description><![CDATA[Finding the ideal hotel room in Australia or New Zealand has become easier with the launch of a new hotel booking website on the Australian market.
As well as making it easy to find the right place to stay, travelers also benefit as the site is free to use;  accommodationplus.com.au charges no booking fees and often [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is SMS text messaging?</title>
		<link>http://www.plusone.com.au/diary/2010/06/08/what-is-sms-text-messaging/</link>
		<comments>http://www.plusone.com.au/diary/2010/06/08/what-is-sms-text-messaging/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 23:45:11 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=651</guid>
		<description><![CDATA[SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.

SMS has become a mainstream means of communication, reaching consumers on their mobile phones.  SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Legal firm locks in cases by SMS</title>
		<link>http://www.plusone.com.au/diary/2010/04/06/legal-firm-locks-in-cases-by-sms/</link>
		<comments>http://www.plusone.com.au/diary/2010/04/06/legal-firm-locks-in-cases-by-sms/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 00:15:53 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=596</guid>
		<description><![CDATA[Winning business is hard, no matter what industry you are in. But the legal fraternity can experience some unique issues when they deal in some specialised areas.
A legal firm using our SMS Central service has found that SMS provides a quick and cost effective way of maintaining the momentum of turning potential clients into new [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>WD-40 &#8211; more than one use</title>
		<link>http://www.plusone.com.au/diary/2010/04/01/wd-40-more-than-one-use/</link>
		<comments>http://www.plusone.com.au/diary/2010/04/01/wd-40-more-than-one-use/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 05:14:06 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=593</guid>
		<description><![CDATA[Well it is Thursday afternoon in the lead-up to Easter so here is a bit of trivia for you. This came to me via a newsletter so I cannot guarantee it&#8217;s accuracy.

WD-40 literally stands for Water Displacement, 40th attempt. That&#8217;s the name straight out of the lab book used by the chemist who developed WD-40 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SMS &#8211; drive sales, but ensure your list is compliant</title>
		<link>http://www.plusone.com.au/diary/2010/03/11/sms-drive-sales-but-ensure-your-list-is-compliant/</link>
		<comments>http://www.plusone.com.au/diary/2010/03/11/sms-drive-sales-but-ensure-your-list-is-compliant/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:47:04 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[sms advertising]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=581</guid>
		<description><![CDATA[SMS is a very effective tool for  communicating with your customer and prospects lists. A well-crafted message, with a good offer can  drive footfall to your store or website.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business tip #6 &#8211; Sales Letters Tips</title>
		<link>http://www.plusone.com.au/diary/2010/03/03/business-tip-6-sales-letters-tips/</link>
		<comments>http://www.plusone.com.au/diary/2010/03/03/business-tip-6-sales-letters-tips/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 00:21:55 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business tip]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=573</guid>
		<description><![CDATA[Even in the age of email and Twitter, the old fashioned sales letter still has a vital place in today&#8217;s marketing mix.
One reason why they remain a foundation marketing method is because they allow you to bypass spam and other noise. A well written letter can have a significant impact on opening up the sales [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMS marketing and customer relations examples</title>
		<link>http://www.plusone.com.au/diary/2009/09/28/sms-marketing-and-customer-relations-examples/</link>
		<comments>http://www.plusone.com.au/diary/2009/09/28/sms-marketing-and-customer-relations-examples/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 02:20:47 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[sms advertising]]></category>
		<category><![CDATA[sms central]]></category>
		<category><![CDATA[sms marketing]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=552</guid>
		<description><![CDATA[SMS is a great way to communicate with your market and your customers. Here we present just a  few ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SMS Central service enhancements</title>
		<link>http://www.plusone.com.au/diary/2009/08/20/sms-central-service-enhancements/</link>
		<comments>http://www.plusone.com.au/diary/2009/08/20/sms-central-service-enhancements/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 04:24:36 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[alerts]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[sms central]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=537</guid>
		<description><![CDATA[We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users sending sms marketing and other messages.]]></description>
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		<slash:comments>1</slash:comments>
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