Marketing
Archived posts from this Category
CHOICE magazine makes some poor choices
Posted by MattE on 26 Aug 2008 | Tagged as: Marketing, Web, consumer engagement
I was looking at this page CHOICE - GPS: car navigation review mainly because I am looking at one of those fangled GPS units.
But there are two aspects about this page that cause me to question what the Powers That Be allow staff to get away with.
The first is this image: Continue Reading»
Phone scammers hoodwinking teens
Posted by MattE on 10 Jul 2008 | Tagged as: Marketing, SMS
The old adage that nothing in life is free is very true.
Phone scammers hoodwinking teens - ABC News
Parents are being warned to advise their children about the risk of being tricked into mobile scams.The New South Wales Government says consumers should be wary of texts or calls asking for a response to a simple trivia question.
Fair Trading Minister Linda Burney says the only reward is higher call costs.
Top 10 Online Retailers by Conversion Rate: April 2008
Posted by MattE on 27 May 2008 | Tagged as: Marketing, Web
Grokdotcom reports on the Top 10 Online Retailers by Conversion Rate: April 2008
Must admit the benchmarks are pretty interesting - especially for we mere mortals who see so many people leave our site in the first 30 seconds - the benchmark 600+ seconds is something to aspire to.
Of interest, and a statistic that mirrors the data for our sites in the 15% natural search traffic. This shows that other methods of gaining traffic do work and that a sudden slip in the SERPs may not spell utter doom.
CompareOffice explodes onto Aussie market
Posted by MattE on 15 May 2008 | Tagged as: Marketing
A short time ago we undertook a review of the Microsoft Office alternative called CompareOffice.
We were pretty impressed - the functionality was equal, and the inuitiveness of the menu navigation was very good, although some functions were in different menus, but hey, it is not designed to be a clone.
So how does the market view this upstart software product that is challenging Mr Gate’s grip on software?
Pretty damned good if retail surveys are any good.
An affiliates guide as to why not to use banner ads
Posted by MattE on 25 Feb 2008 | Tagged as: Marketing, Media, Web
Affiliate marketing is growing in popularity in Australia, with increasing numbers of merchants recognising the value of this style of performance-based marketing, while many web site owners are taking the opportunity to make use of web site real estate to earn some income.
At the peak of the pyramid are super affiliates who can take merchant product offerings and using advanced coding skills, provide hundreds if not thousands of product pages that can be access via shoppers using search engine results.
For most affiliates however, participating in this style of income generation is limited to the easier end of the coding scale - and limited to placing provided code on a web page.
Online purchasing growth - contradictions abound
Posted by MattE on 21 Feb 2008 | Tagged as: Marketing, Web
I was reading an interesting article in the emarketer newsletter this morning about the growth of online shopping.
If you are targeting US consumers online then the news is good for you:
The Pew Internet & American Life Project’s latest online shopping study, conducted by Princeton Survey Research Associates in August and September 2007, found that two-thirds of online Americans have purchased a product online at least once.
Are you charging enough for your products?
Posted by MattE on 06 Feb 2008 | Tagged as: Marketing, Web
I have just finished reading a very interesting article over at marketingexperiments.com that looks at price point for goods sold via the internet.
I have long advised clients that it it important to charge enough for your products. Turnover is one aspect, but overall profitability is another.
In the article, several experiments are conducted on different industries and pricing mixes.
Europe on a roll with mobile marketing, so why is Australia still languishing?
Posted by MattE on 18 Jan 2008 | Tagged as: Marketing, SMS
I saw this interesting post on the 160Characters Association website that looks at consumers using the web to request more information on products and services. I have a truncated version here.
Here in Australia the advertising of an SMS contact method in mainstream media is still in its infancy stages - the Army is using it and is the Ford motor company. Real estate agents use it to allow initial contact about properties and the Age newspaper is starting to use it to provide classified advertisers with additional ways of providing images on cars for sale.
Despite being quick up-takers of technology, Australian companies have failed to express a desire to utilise the full depth of opportunity that mobile technology can provide.
Continuity important for improving website conversion rates
Posted by MattE on 14 Jan 2008 | Tagged as: Marketing, Web
While increasing web site traffic using search engine optimisation is a particular focus for many website owners, making the most of visitors when they have arrived is, arguably, even more important.
This is amplified if the website owner is using pay per click on any of the search engines where conversions hold the key to ROI.
Which introduces a thing called continuity.
Free wall calendar
Posted by MattE on 11 Jan 2008 | Tagged as: Marketing
This year I have noticed a sharp drop in the number of businesses offering wall calendars.
A calendar serves many functions for the user and a very important one for the business giving it - your contact details are always easily at hand keeping your business front of mind and standing to be preferred supplier.
Vista Print, a trusted leading online printer, is offering free wall calendars. Choose from a wide range of themes - flowers is shown here.
