Marketing
Archived posts from this Category
SMS – drive sales, but ensure your list is compliant
Posted by MattE on 11 Mar 2010 | Tagged as: Marketing, SMS, consumer engagement
SMS is a very effective tool for communicating with your customer and prospects lists. A well-crafted message, with a good offer can drive footfall to your store or website.
SMS marketing systems can be used for:
Business tip #6 – Sales Letters Tips
Posted by MattE on 03 Mar 2010 | Tagged as: Business, Marketing
Even in the age of email and Twitter, the old fashioned sales letter still has a vital place in today’s marketing mix.
One reason why they remain a foundation marketing method is because they allow you to bypass spam and other noise. A well written letter can have a significant impact on opening up the sales process.
Here’s six, easy, yet powerful tips to help you to produce a tremendous sales.
One – Identify the objective of the letter? Think very clearly about what you want the letter to do.
SMS marketing and customer relations examples
Posted by MattE on 28 Sep 2009 | Tagged as: Business, Marketing, SMS
SMS is a great way to communicate with your market and your customers. Here we present just a few ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
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SMS Central service enhancements
Posted by MattE on 20 Aug 2009 | Tagged as: Communications, Marketing, SMS, consumer engagement
We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users.
If you do not yet have a free account, please contact us by emailing matt AT plusone.com.au and we can set it up. Remember there is no cost to set up the account.
ENHANCEMENTS
We have now moved away from a pay as-you-go system, to a pre-purchase messages model.
The benefit to you is you can now save the previous administration fee each send, making small list messages viable. This means a messages to tightly focused groups can be easily done and you only pay the 14 cents per message, without the administration fee imposed at all. You can purchase from as little as $10 worth of messages (71 messages) up to $200 (1428 messages). You can of course purchase several lots of message credits. They do not expire.
Business Tip #4 – Use SMS in your marketing mix
Posted by MattE on 10 Aug 2009 | Tagged as: Business, Marketing, SMS
When economic conditions turn hard, just as we have been experiencing for almost 12 months, one of the first activities in any cost control of a business is a reduction in marketing and advertising.
The reason behind this is often that marketing and advertising are intangible and often unmeasured activities.
For companies doing marketing and sales via electronic channels, the ROI can be measured more easily. However, for most businesses trying to track the effectiveness of marketing is too time consuming and hard.
Business Tip #3 – Ignore customer emails at your peril
Posted by MattE on 30 Jul 2009 | Tagged as: Business, Communications, Marketing, Web, consumer engagement
This Business Tip is all about customer service. It is about an odd demarcation that has evolved between customer enquiries that are received by phone and those that are received by email. Which is more important? Which gets the best response?
This question has always been at the back of my mind, but today’s tip was prompted by this interesting point that appeared in:
Your website’s hidden treasure – SmartCompany
2. Reduce query-to-order turnaround time
How often are sales or production processes delayed because you haven’t been able to “touch base” with your prospect or customer? And how many sales have been lost because a competitor beat you to the punch?
Twitter marketing: genuine works – or not so genuine
Posted by MattE on 27 Jul 2009 | Tagged as: Business, Communications, Marketing, Web
This is an interesting article that shows how ad agencies just don’t get Twitter at all.
Twitter marketing: genuine works — NevilleHobson.com
Rather than interactivity, they push user activity. Perhaps they need to look up ‘conversation’ in the dictionary.
Have ideas on the use of Twitter? Share them via comments.
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Tourism Queensland scores another winning campaign – or does it?
Posted by MattE on 20 Jul 2009 | Tagged as: Marketing
Tourism Queensland – the government agency that offered the worlds best job has another winner on its hands it seems with a promotion that offers holidays for only $1.
The secret for Queensland Tourism and the prize providers is that the holidays must be bid on in an on-line auction that naturally saw the starting price of $1 soon gone and higher bids lodged.
It also shows the foolishness or competitive spirit of some of the bidders.
The next 15 trends in social networking – Business news, business advice and information for Australian SMEs | SmartCompany
Posted by MattE on 16 Jul 2009 | Tagged as: Business, Marketing, Web
I am yet to be convinced of the ROI of social networking. However for interest here is an article that has The next 15 trends in social networking
Do you use social networking for your business? Has it worked for you and if so what process did you use?
Share via comments
15 secrets of a great speech
Posted by MattE on 15 Jul 2009 | Tagged as: Business, Communications, Marketing
Here is a nifty article, but you don’t have to be giving a speech.
These 15 ideas are great for any presentation. No matter if you are making a conference presentation, pitching for new business or giving a monthly report presentation, you will find something of value.
Do you have other ideas on making presentations better? Share via comments.
