Archived posts from this Category
Archived posts from this Category
If SEO get more sales than Social Media, what about SMS? Here are some things to think about.
I was reading an article that started out like this:
If you’re counting on social media to be the answer to your sales woes, you might want take a step back and examine the problem you’re trying to solve. The truth is, social media as a strategy doesn’t account for much in terms of sales generation — certainly not when compared with direct online searches. Fast-growth businesses who sell online frequently ask me which I would rank higher — SEO or social media? It might surprise you, that social is not the silver bullet its staunch proponents want to believe it is.
I have never been a fan of social media for marketing. The whole thing is too intangible and unless your product or brand is one that appeals to the younger pop-culture society, where customers are happy to have their identities defined by your brand/products (lucky you), then to me social media is a bit of a yawn. Great if you have a business dealing in promoting and providing services in that sector, and a lot can be argued with the magic of numbers, but can also be argued down by cutting through the smoke and mirrors of it all.
When telling a good joke, timing is everything and so it is with SMS.
Timing of your SMS sending has various aspects, so lets explore just a few here:
Timing to take advantage of outside influences.
While many business take advantage of pivotal events like Christmas, Valentines and Mothers Day to focus sales points, the ease in which SMS offers can be devised and implemented using your online SMS portal means you have a daily smorgasbord of opportunity to tie in with daily events to boost interest. Sporting results, weather, local traffic can all be tied in to create an appeal offer to get people to visit, call or visit your SMS linked online deal. On occasions and with care, you can also participate in a bit of gorilla marketing.
Here is a great short piece that outlines a sales process in the real estate industry and poses the question about if a similar system can be used in your business.
There will be very few businesses that cannot see the applications for them.
For years I’ve admired the real estate industry and their marketing systems.
I have been following some interesting discussions in several web forums about prices we pay in regular bricks and mortar stores compared to online and where the anti-online buying move and misrepresentation on both sides leaves the argument undecided.
Not surprisingly, methods to retain customers were raised, which of course raised the whole can of worms about pricing, how GST influences things so much, that items are cheaper to buy overseas, etc. Of course each of these factors has their merits and counter argument.
There were even proposals that traditional bricks and mortar stores needed to set up online versions of themselves – even to the extent that sales staff could be made redundant and stores operate merely as pick-up points. (Harvey Norman is moving to this is a very limited way – allowing online sales and in-store pickup.)
While you know your does the best of any around, your store is competing with other store for customers, plus a whole raft of other similar product choices.
So how to get your offers in front of ready buyers?
We suggest SMS is an ideal method, regardless of whether you are an independent operator, a franchisee or a franchisor to distribute your offer direct to consumers, at just the right time – when they are wanting to buy – as a text message using SMS.
Today I received an email touting the PM Training Concepts – PMI REP 3147 course.
The thing is despite it being personalised and having an unsubscribe link at the bottom, I have never subscribed to their list (the email used is never used to subscribe to anything – that is what Hotmail and Yahoo accounts are for).
So this means PM Training Concepts must be using trawling to build their lists. This is one black mark as spam.
Black mark two is the fact that the contents of the email did not explain fully what PMP is (there are some fleeting references to project management) – therefore it is not a legitimate business approach as is has no relevance to me.
The ease of shopping on the internet has seen a boom in ecommerce, to the frustration on bricks and mortar outlets. But are businesses their own worst enemy in creating wariness amongst customers?
Increasingly products that have struggled to sell due to customer’s concerns about sizing issues have started to sell well due to a dramatic shift in the way the etailers do business, specifically with returns of products that do not fit.
An example of an online etailer who has removed just about every barrier to shopping online for items where sizing may be an issue is StyleTread Shoes. In one deft swoop, they have turned online shoes sales on their head with their free delivery, 100 day return period, free return shipping and fast refund on returned items.
SMS is a a proven and cost effective way to communicate with your market and your customers in a way that will reach them. Here are nine ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
The use of SMS in marketing is growing in Australia as small and large businesses come to grips with the effectiveness of SMS as a tool that can deliver a tight, focused message to a specific audience at a time of your choosing with an excellent ROI.
While there are lists that can be rented, there is no better list to market to than your own customers.
While many businesses record customer’s details, including mobile phone numbers, as part of the sales process, it is more difficult for high-turnover ‘cash-sale’ type businesses like butchers, take-way food outlets, clothing stores etc.
Every business has more sales as one of their main priorities. Often increased sales are pursued with the same mindset as chasing new customers. In fact most businesses see the two as inseparable.
While new customers are great and many efforts to increase sales will bring new customers, communicating with existing customers is a prime way to market to an audience who has already experienced what you have to offer.
One of the best ways to communicate with your market is using SMS. While the costs compared to email are higher, statistics show that on average less than one-quarter of emails on any commercial nature are not opened.