consumer engagement
Archived posts from this Category
CHOICE magazine makes some poor choices
Posted by MattE on 26 Aug 2008 | Tagged as: Marketing, Web, consumer engagement
I was looking at this page CHOICE - GPS: car navigation review mainly because I am looking at one of those fangled GPS units.
But there are two aspects about this page that cause me to question what the Powers That Be allow staff to get away with.
The first is this image: Continue Reading»
New Canberra service offers an ‘ear to the ground’
Posted by MattE on 15 Aug 2008 | Tagged as: Communications, consumer engagement
A new service launched in Canberra this week offers companies and associations with a cost effective solution to their political monitoring and analysis needs.
The “Canberra Listening Post” allows companies to keep an ear to the ground in the area of collecting information on Federal Government policy and regulatory issues which affect their interests and helps them make timely analysis for strategic decision-making and lobbying.
Director of the service, Philip Eliason, said often companies and associations lacked the resources to maintain an adequate watching brief on changes to the government’s agenda.
Are Telstra email help desk staff trained by PayPal??
Posted by MattE on 23 Jul 2008 | Tagged as: SMS, consumer engagement
If you have ever had the misfortune to deal with PayPal, you will know what a frustrating time it can be. Response after response that does not deal with your question.
Sadly I have had the same experience with the Telstra email help desk.
This was my question “Can you please provide me with a direct contact number for someone who can talk to me about commercial opportunities with the new Quick Codes. (These are bar codes that can be scanned by new Telstra phones - a VERY useful and exciting prospect - I have been trying to get other suppliers of this style of technology to get it auto installed on Nokia phones ex factory, to no avail…..)
The 2020 summit - how it could have been better handled
Posted by MattE on 21 Apr 2008 | Tagged as: Communications, consumer engagement
I have been expecting this sentiment to be expressed about the 2020 Summit:
Many delegates at Sundays communities session appeared frustrated with the lack of progress on reaching a consensus on what ideas they would put forward.
Fellow co-chair of the communities stream Tanya Plibersek said it was always going to be a challenge, but she was adamant progress was being made.
How delegates could have expected to have their ideas heard and any semblance of fleshing them out during a two day workshop is beyond me. I think many of us have been to two day workshops and find:
How good products and great service can turn you and your customers into heros
Posted by MattE on 04 Jan 2008 | Tagged as: Marketing, Web, consumer engagement
Just last post I wrote about how a reduction in product size and perceived reduction in product quality can turn away a customer of 30 years (yes I did buy soap from a different manufacturer yesterday).
But just as easily, providing great products and above the norm service can lead to not only you and your business being seen as heroes, but the person dealing with you can also be seen as a hero by those around them.
Here’s what I mean - two recent emails from clients of our caricature gifts website: Continue Reading»
Is SMS polling under-utilised?
Posted by MattE on 28 Sep 2007 | Tagged as: SMS, consumer engagement
The ability for people to be able to communicate instantly with mobile phones is one of the greatest society changing technologies of the past 50 years.
While voice calls make a huge impact on efficiencies of business and personal communication (like being able to call my daughter while she is on a school trip in Europe - no more relying on post-cards and letters) texting has also made huge difference to the way we communicate.
So wy is it that more usage of texting is not being made?
SMS in advertising - case study
Posted by MattE on 13 Aug 2007 | Tagged as: Marketing, SMS, consumer engagement
160Characters Association had this interesting post about the use of SMS as a response mechanism.
A direct mail campaign initiated by the theatre and their advertising agency, Mike Lynch Advertising went to nearly 150,000 addresses in the Sunderland area. The mailer invited recipients to text EMPIRE and their postcode to 60777 to see if they where a winner. The prizes included free tickets to shows at the theatre, discounts on ticket prices and free refreshments or ice cream.
“We asked Interlinked Media to construct and run the entire mobile campaign for the Sunderland Empire” said Clare Lee from Mike Lynch Advertising. ”In the space of 6 weeks, over 23,000 unique people responded to the campaign, a response rate in excess of 15%. On several days over 3,500 people entered the promotion, resulting in queues down the street. ”
Customer Reviews Increase Web Sales - eMarketer
Posted by MattE on 08 Aug 2007 | Tagged as: Marketing, consumer engagement
I was reading an article in eMarketer titled Customer Reviews Increase Web Sale and for a few moments I thought here is a great idea!
Takle a look at this graph for a moment:
How many times do people need to see your ad before they buy?
Posted by MattE on 26 Jul 2007 | Tagged as: Marketing, consumer engagement
Here is an interesting post by Bryan Ong that will have advertising sales people dancing on their desks in anticipation of increased sales, while having small business people gulping at how the hell will they afford it.
Basically Bryan is reporting on research that shows that people need to see an advertisement 20 times before it will become effective…
His post cites what ‘people think’ when they are seeking your ad…I like this
Continue Reading»
Can a giveaway increase sales? Update
Posted by MattE on 20 Jul 2007 | Tagged as: Marketing, consumer engagement
You might remember a few weeks ago I looked at the concept of seeing if giving away products can increase sales. The response has been, well disappointing - the one person who asked via comments was offered a caricature but has not taken up the offer.
I did get a response from Andy Nulman who I approached about that blog post. He took me up on the offer and his caricature can be seen here Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise: Is It Me?
From that post I have already received a couple of enquiries.
