consumer engagement
Archived posts from this Category
Will SMS feature in the Australian election campaign?
Posted by MattE on 19 Jul 2010 | Tagged as: Communications, SMS, consumer engagement
While the use of SMS was widely noted in the USA electoral campaign, it will be interesting to see what use is made by political parties and indeed down to the candidate level here in Australia.
I have an expectation that Labor will be more proactive in the use of what is still regarded as fringe media, as well as using social media.
As the election pace picks up, there is the ideal opportunity to deliver targeted messages to the party faithful.
Marketing, communication and the mining super profits tax
Posted by MattE on 26 Jun 2010 | Tagged as: Communications, consumer engagement
The swift political dispatch of Kevin Rudd this week is a sobering example of what happens when the message being communicated is either not done correctly or even at all.
And like Kevin Rudd, in the commercial world heads do also roll if this is done very poorly.
Kevin Rudd’s mistake was he stopped communicating. This was especially so in regards to the mining super profits tax. Instead he took on a paternalistic approach and expected the Australian community to accept that what he wanted to do was good for us, but failed to properly explain the how or why.
New hotel booking website makes leaving home even easier
Posted by MattE on 16 Jun 2010 | Tagged as: Business, Marketing, Media, consumer engagement
Finding the ideal hotel room in Australia or New Zealand has become easier with the launch of a new hotel booking website on the Australian market.
As well as making it easy to find the right place to stay, travelers also benefit as the site is free to use; accommodationplus.com.au charges no booking fees and often no deposit was required to secure the booking.
AccommodationPlus team leader, Mr Matt Eliason, said the site featured a strongly user oriented design that provided several intuitive ways to find the ideal hotel room.
What is SMS text messaging?
Posted by MattE on 08 Jun 2010 | Tagged as: Business, Communications, General, Marketing, SMS, consumer engagement
SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.
SMS has become a mainstream means of communication, reaching consumers on their mobile phones. SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make use of your services, plus for internal communications.
Legal firm locks in cases by SMS
Posted by MattE on 06 Apr 2010 | Tagged as: Business, Communications, Marketing, SMS, consumer engagement
Winning business is hard, no matter what industry you are in. But the legal fraternity can experience some unique issues when they deal in some specialised areas.
A legal firm using our SMS Central service has found that SMS provides a quick and cost effective way of maintaining the momentum of turning potential clients into new clients.
They do this by sending reminders about completion and return of forms that are needed to secure them as clients and so save the time and cost of sending a reminder letter and at less cost and staff time than phoning. Continue Reading»
SMS – drive sales, but ensure your list is compliant
Posted by MattE on 11 Mar 2010 | Tagged as: Marketing, SMS, consumer engagement
SMS is a very effective tool for communicating with your customer and prospects lists. A well-crafted message, with a good offer can drive footfall to your store or website.
SMS marketing systems can be used for:
SMS Central service enhancements
Posted by MattE on 20 Aug 2009 | Tagged as: Communications, Marketing, SMS, consumer engagement
We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users.
If you do not yet have a free account, please contact us by emailing matt AT plusone.com.au and we can set it up. Remember there is no cost to set up the account.
ENHANCEMENTS
We have now moved away from a pay as-you-go system, to a pre-purchase messages model.
The benefit to you is you can now save the previous administration fee each send, making small list messages viable. This means a messages to tightly focused groups can be easily done and you only pay the 14 cents per message, without the administration fee imposed at all. You can purchase from as little as $10 worth of messages (71 messages) up to $200 (1428 messages). You can of course purchase several lots of message credits. They do not expire.
Business Tip #3 – Ignore customer emails at your peril
Posted by MattE on 30 Jul 2009 | Tagged as: Business, Communications, Marketing, Web, consumer engagement
This Business Tip is all about customer service. It is about an odd demarcation that has evolved between customer enquiries that are received by phone and those that are received by email. Which is more important? Which gets the best response?
This question has always been at the back of my mind, but today’s tip was prompted by this interesting point that appeared in:
Your website’s hidden treasure – SmartCompany
2. Reduce query-to-order turnaround time
How often are sales or production processes delayed because you haven’t been able to “touch base” with your prospect or customer? And how many sales have been lost because a competitor beat you to the punch?
How bad customer service loses sales
Posted by MattE on 10 Jul 2009 | Tagged as: Marketing, consumer engagement
If you are like me and want good customer service when doing business on the internet, this this article is an interesting read.
How neglect of the internet cost a supplier my order
How ANY business with an online presence fails to respond to an email on the same day or at least within 24 hours is beyond me. Even an after-hours business can respond within 24 hours. I know in our business we often respond within the hour. (And yes people are impressed, especially when it is after hours.)
How soon do you expect a response to emails to businesses? Let us know via comments.
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The quiet shift to small business
Posted by MattE on 01 Jul 2009 | Tagged as: Marketing, consumer engagement
There is a quiet revolution going on in business. In some countries the revolution is a return to the old ways, while in others countries it is a return to the ways of old.
My Musings today are inspired by this article on BBC NEWS called Where small is beautiful and bountiful.
The article is about attempts by Indian businessmen to emulate Western style supermarkets and malls in an attempt to lure customers away from the small, traditional family run enterprise so common in the populous nation.
