consumer engagement
Archived posts from this Category
Use customer service to battle online traders
Posted by MattE on 17 Dec 2011 | Tagged as: Business, consumer engagement, General, Marketing
I have been following some interesting discussions in several web forums about prices we pay in regular bricks and mortar stores compared to online and where the anti-online buying move and misrepresentation on both sides leaves the argument undecided.
Not surprisingly, methods to retain customers were raised, which of course raised the whole can of worms about pricing, how GST influences things so much, that items are cheaper to buy overseas, etc. Of course each of these factors has their merits and counter argument.
There were even proposals that traditional bricks and mortar stores needed to set up online versions of themselves – even to the extent that sales staff could be made redundant and stores operate merely as pick-up points. (Harvey Norman is moving to this is a very limited way – allowing online sales and in-store pickup.)
10 ideas to use SMS to drive customer interactions and boost relationship
Posted by MattE on 29 Aug 2011 | Tagged as: consumer engagement, Marketing, SMS
SMS is a a proven and cost effective way to communicate with your market and your customers in a way that will reach them. Here are nine ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
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Labelling fines for supermarkets – QR code opportunity
Posted by MattE on 11 May 2011 | Tagged as: Business, consumer engagement, Media, SMS
The following news highlights an important opportunity for retailers to make better use of mobile technology to better inform consumers.
SourceIn this case the simple use of QR codes.
QRcodes, as the lovely lass is showing us, are special codes (that can be created for free) that when scanned by the code reader software that now comes with just about every smartphone.
When scanned, the code can do one of several things. It can go away and set up a data link and then display text, or go to any form of URL so pictures, video or a web page can be displayed.
How to increase the power of your SMS offer
Posted by MattE on 03 May 2011 | Tagged as: Business, consumer engagement, Marketing, SMS
Today I would like to talk about making your SMS marketing or advertising message count through increasing the power of the message.
While using our SMS Portal provides a quick and efficient tool for distributing messages directly into the hands and consciousness of your list. (We spoke of SMS list building a few months ago.)
Because SMS is such a personal medium (people create a special bond with their phones) it is vital that communication with your list is carefully considered.
People have opted into your list for a reason and this reason will be the one given when they first joined your list.
Why SMS is better than Facebook for marketing
Posted by MattE on 18 Apr 2011 | Tagged as: Business, consumer engagement, Marketing, SMS
In our previous post we presented a great article on why SMS is better than Twitter for marketing.
In this st we present an article on why SMS is better than Facebook.
And guess what….despite the hype of Facebook it still gets beaten hands down by a proven technology, one that some may claim is a little ‘old fashioned’ that has been around for 10 years.
If you want to try SMS, we can set up an account for you. Just fill in this form
Why SMS is better than Twitter for marketing
Posted by MattE on 13 Apr 2011 | Tagged as: Business, consumer engagement, Marketing, SMS
Here is a great article from Mobilestorm that goes through the similarities and differences between SMS and Twitter.
Bottom line SMS wins hands down!
If you want to try SMS, we can set up an account for you. Just fill in this form
Twitter is an important communication channel that businesses need to adopt as a strategy, but it is vastly different from an SMS marketing strategy.
Pitfalls to avoid in SMS marketing
Posted by MattE on 12 Apr 2011 | Tagged as: consumer engagement, SMS
Here is a good, fairly succinct article from Rimma Kats
Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.
Industry experts agree that some type of SMS marketing is prevalent to reaching as many consumers as possible. Feature (Smart) phones continue to increase in the market and many consumers can be reached on them. However older handsets are just as viable for effective campaigns.
“Education and making smart decisions are key to prevent mistakes form happening,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.
An oldie but still true – Building your business with SMS
Posted by MattE on 16 Mar 2011 | Tagged as: consumer engagement, Marketing, SMS
A few years ago we listed sokme great ways that SMS can be used to build business.
While technology has changed, with smarter phones, social media and all the claims that this new stuff is the bee’s knees, when it all comes down to it, SMS is still the most reliable and best communication method to get your message to your customer base.
Twitter is good, maybe not as ‘analysis by the media research firm Nielsen asserting that 60 percent of Twitter users do not return from one month to the next’.1 Facebook is equally unreliable ‘Facebook’s abandonment numbers are better but estimates still run as high as 35%’ 2
While Facebook may hold some advantage to business if a user takes the effort to recommend a business, otherwise the value is limited, even if it is available on mobile…
Use inbound SMS for increased customer engagement
Posted by MattE on 14 Mar 2011 | Tagged as: consumer engagement, SMS
The use of SMS for out bound promotions to customers is well documented. Activities such as sending offers and specials are already carried out by many businesses to good effect.
Some businesses also use it to send SMS for such things as, appointment reminders, payment reminders and even to prompt when a car service may be due.
However SMS can also be used whereby the customer can initiate contact with the business; be it for complaints, suggestions, user ranking (please rate ease of use of this product from 1-5) or even registrations.
How to build your list for SMS marketing
Posted by MattE on 05 Mar 2011 | Tagged as: consumer engagement, Marketing, SMS
One aspect of using SMS marketing and advertising effectively is having a robust list to which you can send your offers. Many business owners tell me they do not have a list: so why not start building one today!
One way to build a list is to access your customer data base. For many businesses this is a ready source of repeat business from people who know your business. Buy using recent customer lists and including a clear opt-out option in your messages, you can quickly have a list of people who are eager to get your messages.
However, many businesses do not capture customer details at the time of sale and in many cases customers would be reluctant to volunteer such information.
