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	<title>PlusOne - Marketing Musings &#187; Communications</title>
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		<title>Will SMS feature in the Australian election campaign?</title>
		<link>http://www.plusone.com.au/diary/2010/07/19/will-sms-feature-in-the-australian-election-campaign/</link>
		<comments>http://www.plusone.com.au/diary/2010/07/19/will-sms-feature-in-the-australian-election-campaign/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 08:01:53 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[campaign use of SMS]]></category>
		<category><![CDATA[election 2010]]></category>
		<category><![CDATA[party political sms]]></category>
		<category><![CDATA[political use of SMS]]></category>
		<category><![CDATA[sms use during elections]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=697</guid>
		<description><![CDATA[While the use of SMS was widely noted in the USA electoral campaign, it will be interesting to see what use is made by political parties and indeed down to the candidate level here in Australia.]]></description>
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		<title>Marketing, communication and the mining super profits tax</title>
		<link>http://www.plusone.com.au/diary/2010/06/26/marketing-communication-and-the-mining-super-profits-tax/</link>
		<comments>http://www.plusone.com.au/diary/2010/06/26/marketing-communication-and-the-mining-super-profits-tax/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 05:27:04 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[julia gillard]]></category>
		<category><![CDATA[kevin rudd]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mining super profits tax]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=676</guid>
		<description><![CDATA[The swift political dispatch of Kevin Rudd this week is a sobering example of what happens when the message being communicated is either not done correctly or even at all.
And like Kevin Rudd, in the commercial world heads do also roll if this is done very poorly.
Kevin Rudd&#8217;s mistake was he stopped communicating. This was [...]]]></description>
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		<title>What is SMS text messaging?</title>
		<link>http://www.plusone.com.au/diary/2010/06/08/what-is-sms-text-messaging/</link>
		<comments>http://www.plusone.com.au/diary/2010/06/08/what-is-sms-text-messaging/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 23:45:11 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=651</guid>
		<description><![CDATA[SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.

SMS has become a mainstream means of communication, reaching consumers on their mobile phones.  SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to reduce the cost of using your mobile phone overseas</title>
		<link>http://www.plusone.com.au/diary/2010/05/30/how-to-reduce-the-cost-of-using-your-mobile-phone-overseas/</link>
		<comments>http://www.plusone.com.au/diary/2010/05/30/how-to-reduce-the-cost-of-using-your-mobile-phone-overseas/#comments</comments>
		<pubDate>Sun, 30 May 2010 00:39:15 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[business tip]]></category>
		<category><![CDATA[cheap overseas mobile phone calls]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[international roaming mobile phone savings]]></category>
		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=620</guid>
		<description><![CDATA[Save money on overseas phone costs - see how we did.]]></description>
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		<title>Legal firm locks in cases by SMS</title>
		<link>http://www.plusone.com.au/diary/2010/04/06/legal-firm-locks-in-cases-by-sms/</link>
		<comments>http://www.plusone.com.au/diary/2010/04/06/legal-firm-locks-in-cases-by-sms/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 00:15:53 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=596</guid>
		<description><![CDATA[Winning business is hard, no matter what industry you are in. But the legal fraternity can experience some unique issues when they deal in some specialised areas.
A legal firm using our SMS Central service has found that SMS provides a quick and cost effective way of maintaining the momentum of turning potential clients into new [...]]]></description>
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		<item>
		<title>Original Do Not Call registrations are now expiring</title>
		<link>http://www.plusone.com.au/diary/2010/03/25/original-do-not-call-registrations-are-now-expiring/</link>
		<comments>http://www.plusone.com.au/diary/2010/03/25/original-do-not-call-registrations-are-now-expiring/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 06:30:21 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[www.donotcall.gov.au]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=590</guid>
		<description><![CDATA[If you registered on the Australian Do Not Call Register when it first commenced, then your registration is about to expire.]]></description>
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		<item>
		<title>How a school kept parents happy using SMS</title>
		<link>http://www.plusone.com.au/diary/2010/03/17/how-a-school-kept-parents-happy-using-sms/</link>
		<comments>http://www.plusone.com.au/diary/2010/03/17/how-a-school-kept-parents-happy-using-sms/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 03:39:18 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[SMS]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=588</guid>
		<description><![CDATA[A Queensland school recently scored 110% for customer service from parents of children returning from a school camp simply from the sending on a simple text message.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMS Central service enhancements</title>
		<link>http://www.plusone.com.au/diary/2009/08/20/sms-central-service-enhancements/</link>
		<comments>http://www.plusone.com.au/diary/2009/08/20/sms-central-service-enhancements/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 04:24:36 +0000</pubDate>
		<dc:creator>MattE</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[alerts]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[sms central]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[text messaging]]></category>

		<guid isPermaLink="false">http://www.plusone.com.au/diary/?p=537</guid>
		<description><![CDATA[We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users sending sms marketing and other messages.]]></description>
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