Communications
Archived posts from this Category
SMS Central service enhancements
Posted by MattE on 20 Aug 2009 | Tagged as: Communications, Marketing, SMS, consumer engagement
We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users.
If you do not yet have a free account, please contact us by emailing matt AT plusone.com.au and we can set it up. Remember there is no cost to set up the account.
ENHANCEMENTS
We have now moved away from a pay as-you-go system, to a pre-purchase messages model.
The benefit to you is you can now save the previous administration fee each send, making small list messages viable. This means a messages to tightly focused groups can be easily done and you only pay the 14 cents per message, without the administration fee imposed at all. You can purchase from as little as $10 worth of messages (71 messages) up to $200 (1428 messages). You can of course purchase several lots of message credits. They do not expire.
Business Tip #3 – Ignore customer emails at your peril
Posted by MattE on 30 Jul 2009 | Tagged as: Business, Communications, Marketing, Web, consumer engagement
This Business Tip is all about customer service. It is about an odd demarcation that has evolved between customer enquiries that are received by phone and those that are received by email. Which is more important? Which gets the best response?
This question has always been at the back of my mind, but today’s tip was prompted by this interesting point that appeared in:
Your website’s hidden treasure – SmartCompany
2. Reduce query-to-order turnaround time
How often are sales or production processes delayed because you haven’t been able to “touch base” with your prospect or customer? And how many sales have been lost because a competitor beat you to the punch?
Twitter marketing: genuine works – or not so genuine
Posted by MattE on 27 Jul 2009 | Tagged as: Business, Communications, Marketing, Web
This is an interesting article that shows how ad agencies just don’t get Twitter at all.
Twitter marketing: genuine works — NevilleHobson.com
Rather than interactivity, they push user activity. Perhaps they need to look up ‘conversation’ in the dictionary.
Have ideas on the use of Twitter? Share them via comments.
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Business Tip #2 Dealing with the organics of the workplace
Posted by MattE on 27 Jul 2009 | Tagged as: Business, Communications
For the past twenty years many workplaces have operated on the principle that employees are like any other part of the company inventory. People have tasks and that is what they are employed to do. However, with the economic crisis, the value of good staff is seeing this view rapidly changing, and many highly successful businesses, ranging from the largest of corporations to firms of just a few people are finding a new and exciting method of doing business – organically.
Before we start to think the author has gone troppo, let me explain. While the hardware of a business is often important, without the people who make the business happen, most business would not last a week. The fully automated workplace is not a realistic alternative and increasingly staff are expressing the need to have their needs better met.
This is the new challenge facing many mangers. But what exactly is the challenge? Continue Reading»
15 secrets of a great speech
Posted by MattE on 15 Jul 2009 | Tagged as: Business, Communications, Marketing
Here is a nifty article, but you don’t have to be giving a speech.
These 15 ideas are great for any presentation. No matter if you are making a conference presentation, pitching for new business or giving a monthly report presentation, you will find something of value.
Do you have other ideas on making presentations better? Share via comments.
Why every school needs an SMS alert system
Posted by MattE on 18 Jun 2009 | Tagged as: Communications, SMS
In our last post we introduced our SMS service and how it could have helped with the school that had short notice about closure do to swine flu.
Today in the news is this about another school:
But the school’s principal says she was only informed of the required closure (by the Department) a few hours before school was due to open this morning.
She says any student arriving alone would stay at the primary school until a parent is contacted.
Low cost SMS service proves popular
Posted by MattE on 07 Jun 2009 | Tagged as: Communications, Marketing, SMS
The Plusone SMS Central low cost SMS service is proviong popular with businesses who normally would not have easy access to low per message SMS services.
At a price of just 14 cents per message, small and medium businesses can send bulk text messages to their opt in databases for promtions, news about sales, special discount, member-only deals etc.
A huge benefit of SMS marketing is the ability to deliver your message into the hands of your market at a time of your choosing at costs far lower that just about any other form of marketing.
Using Mobile Phones to Monitor Teenagers Mental Health
Posted by MattE on 26 Mar 2009 | Tagged as: Communications, SMS, consumer engagement
Here is a great use of interaction using mobile phones in the health sector.
A program that uses mobile phones to track the mental health of young people suffering depression will be evaluated through funding from the Telstra Foundation to see if it is suitable to treat youth depression nationwide. Cellular News reports.
“Following the successful world-first pilot of mobiletype developed by the Murdoch Childrens Research Institute MCRI, the Telstra Foundation has committed a Social Innovation Grant worth $285,000 over two years as part of its ongoing community investment commitment.
The mobiletype pilot assisted doctors to help treat 14 to 24-year-olds with mental health concerns through the use of mobile phones. The program monitored each young person’s mood, stress levels, coping strategies, alcohol and cannabis use, exercise, eating patterns and general lifestyle factors.
Why your Telstra phone bill will be higher from November 1
Posted by MattE on 14 Oct 2008 | Tagged as: Communications, Marketing
Update March 11 Seems the main media has woken up to this by reading this story – my letter said the increased were effective November 1 2008, but seems they had been delayed.
If you want a better deal on long distance calls, email me
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The online business world – about time and culture
Posted by MattE on 21 Aug 2008 | Tagged as: Communications, Web
I was reading a blog about how the world was no longer round, it was flat.
This was written from a marketing and branding approach and used McDonalds as the example. No matter where you go there is a McDonalds – a type of constant on a world of changing cultures and beliefs.
Which started me thinking about how the internet fits into all of this.
When I first heard of the internet, when really he only think available were those old-fashioned BBS services, I was fired up at the thought of being able to access NASAs site and look at their pictures of Mars.
