PlusOne – Marketing Musings

While the use of SMS was widely noted in the USA electoral campaign, it will be interesting to see what use is made by political parties and indeed down to the candidate level here in Australia.

I have an expectation that Labor will be more proactive in the use of what is still regarded as fringe media, as well as using social media.

As the election pace picks up, there is the ideal opportunity to deliver targeted messages to the party faithful.

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The swift political dispatch of Kevin Rudd this week is a sobering example of what happens when the message being communicated is either not done correctly or even at all.

And like Kevin Rudd, in the commercial world heads do also roll if this is done very poorly.

Kevin Rudd’s mistake was he stopped communicating. This was especially so in regards to the mining super profits tax. Instead he took on a paternalistic approach and expected the Australian community to accept that what he wanted to do was good for us, but failed to properly explain the how or why.

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SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.

SMS has become a mainstream means of communication, reaching consumers on their mobile phones.  SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make use of your services, plus for internal communications.

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While there are many websites that can help you reduce the costs of overseas travel on aspects like hotels, airfares, car hire and tours, many people come home to a shock when they receive their mobile phone bill after using it while set to global roaming.

Many countries are notorious for their costs of telecommunications, especially when you have set your phone to global roaming.

Several years ago on a trip to The UK and France, after minimal outbound and inbound calls I was unpleasantly surprised at my next mobile phone bill.

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Winning business is hard, no matter what industry you are in. But the legal fraternity can experience some unique issues when they deal in some specialised areas.

A legal firm using our SMS Central service has found that SMS provides a quick and cost effective way of maintaining the momentum of turning potential clients into new clients.

They do this by sending reminders about completion and return of forms that are needed to secure them as clients and so save the time and cost of sending a reminder letter and at less cost and staff time than phoning. Continue Reading»

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If you registered on the Australian Do Not Call Register when it first commenced, then your registration is about to expire.

If you provided an email address at the time of registration then you should or will soon receive a reminder in your email box.

If not, or to be sure, then visit www.donotcall.gov.au and re-register.

Now all re need to have is some additional tightening of who can call you.

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Parents are funny creatures. When it comes to their offspring, their expectations of care and service generally escalate beyond that which they would be happy with for just themselves.

So a Queensland school recently scored 110% for customer service from parents of children returning from a school camp simply from the sending on a simple text message.

The school camp was on an island and as the weather had deteriorated and the seas become rough on the night before they were due to return home, the school took the initiative of organising a bigger boat to ensure enhanced comfort and safety of the students and staff.

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We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users.

If you do not yet have a free account, please contact us by emailing matt AT plusone.com.au and we can set it up. Remember there is no cost to set up the account.

ENHANCEMENTS

We have now moved away from a pay as-you-go system, to a pre-purchase messages model.
The benefit to you is you can now save the previous administration fee each send, making small list messages viable. This means a messages to tightly focused groups can be easily done and you only pay the 14 cents per message, without the administration fee imposed at all. You can purchase from as little as $10 worth of messages (71 messages) up to $200 (1428 messages). You can of course purchase several lots of message credits. They do not expire.

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This Business Tip is all about customer service. It is about an odd demarcation that has evolved between customer enquiries that are received by phone and those that are received by email. Which is more important? Which gets the best response?

This question has always been at the back of my mind, but today’s tip was prompted by this interesting point that appeared in:

Your website’s hidden treasure – SmartCompany
2. Reduce query-to-order turnaround time
How often are sales or production processes delayed because you haven’t been able to “touch base” with your prospect or customer? And how many sales have been lost because a competitor beat you to the punch?

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This is an interesting article that shows how ad agencies just don’t get Twitter at all.

Twitter marketing: genuine works — NevilleHobson.com

Rather than interactivity, they push user activity. Perhaps they need to look up ‘conversation’ in the dictionary.

Have ideas on the use of Twitter? Share them via comments.

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