Business
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Increase your business sales using SMS
Posted by MattE on 08 Aug 2011 | Tagged as: Business, Marketing, SMS
Every business has more sales as one of their main priorities. Often increased sales are pursued with the same mindset as chasing new customers. In fact most businesses see the two as inseparable.
While new customers are great and many efforts to increase sales will bring new customers, communicating with existing customers is a prime way to market to an audience who has already experienced what you have to offer.
One of the best ways to communicate with your market is using SMS. While the costs compared to email are higher, statistics show that on average less than one-quarter of emails on any commercial nature are not opened.
McInnes threatens landlords with store closures – The West Australian
Posted by MattE on 26 Jul 2011 | Tagged as: Business
The challenge has been laid down to shopping centres, and not a moment too soon.
Premier Retail boss Mark McInnes has dangled the threat of widespread store closures over shopping centre landlords in a bid to extract a better deal on rents as his group of fashion businesses joins the throng of retail rivals warning of “challenging” conditions.
Mr McInnes issued the challenge to shopping centre owners yesterday during his first trading update since his appointment as chief executive of Premier Investments’ collection of retail businesses – which include Just Jeans, Dotti and Portmans – in March.
McInnes threatens landlords with store closures – The West Australian.
Sales fatigue fuels retail slump
Posted by MattE on 25 Jul 2011 | Tagged as: Business, General
I have said before that the constant wrangling over the Carbon Tax and the persistant nay-saying and negative approach by Tony Abbott is creating huge uncertainty in the market for consumers.
KMART managing director Guy Russo believes the carbon-tax debate is partly responsible for the slump in retail spending and that constant sales and discounting by retailers are confusing shoppers, making them distrust shelf prices and keep their hands in their pockets.
List management essential for SMS marketing
Posted by MattE on 20 Jul 2011 | Tagged as: Business, Communications, Marketing, SMS
SMS is a proven marketing tool for businesses who have a need to deliver timely offers directly into the hands of their customers at a time of their choosing. It is also a marketing tool that allows rapid deployment enabling a savvy business to take advantage of many sorts of events to frame their offer.
The effectiveness of any SMS marketing is heavily influenced by the list being used. Use a poor list and your business could suffer more reputational harm than the benefits of the send.
The best SMS list is derived from your own business, through acquisition of numbers from customers at the point of sale, through sign-up promotions or other activities designed to capture opt-in registrations.
Liberal attacks wrecking consumer confidence
Posted by MattE on 16 Jul 2011 | Tagged as: Business
Just as a lead up to an election stifles consumer confidence, we are seeing the same effect over the slanging match over the carbon tax.
Sadly Abbott cannot see that his ongoing negative sentiments are causing great collateral damage to the retail economy and will continue to do so until the tax is in and we have had another election.
His best action is to work to make sure it is the best tax it can be, rather than being totally opposed.
Gillards best course of action is to be able to produce some seriously accurate numbers that will allay any fears on households of the impact of the carbon tax. Since the time when Rudd was proposing the idea, the Australian community has been ill-informed, leading to confusion and doubt.
Producing ‘green’ products? Think about this…
Posted by MattE on 19 Jun 2011 | Tagged as: Business, Marketing
There is a push for green products – be it because it makes economic sense or because you want to tap into the market that thinks and wants green. So enters green marketing. So you come up with a great idea. BUT…Peter White, Procter & Gamble’s head of sustainability says….
“There are some people who will buy green because that’s one of their core consumer needs. Then there’s a mainstream that will behave in a sustainable way if you make it easy for them and don’t ask them to make compromises.”
This is an important concept to think about, especially when you hear how providing a green alternative, while a great idea, never captured the consumer’s commitment. Continue Reading»
Need a total internet security solution?
Posted by MattE on 13 Jun 2011 | Tagged as: Business, Web
Getting the right protection for your home or office computers is vital. We suggest looking at Bullguard Internet Security.
This product provides affordable internet protection for up to three computers!
Bullguard Internet Security program provides comprehensive protection from viruses and all other online threats. Includes 5 GB online backup for your valued files, photos and music.
How to stop getting promotional fax spam from nofax
Posted by MattE on 05 Jun 2011 | Tagged as: Business, Communications, General, Marketing
I have been driven mad by unsolicited spam faxes.
Faxing is covered by the same spam legislation as email and SMS, but sadly this is overlooked by most.
After many optouts to nofax.com.au (who have no contact details on their site, despite the site being run by prospect marketing) I tracked down the right person to have my fax number removed from their entire database.
If you want to have your fax number removed from any fax with nofax at the bottom, contact:
Labelling fines for supermarkets – QR code opportunity
Posted by MattE on 11 May 2011 | Tagged as: Business, consumer engagement, Media, SMS
The following news highlights an important opportunity for retailers to make better use of mobile technology to better inform consumers.
SourceIn this case the simple use of QR codes.
QRcodes, as the lovely lass is showing us, are special codes (that can be created for free) that when scanned by the code reader software that now comes with just about every smartphone.
When scanned, the code can do one of several things. It can go away and set up a data link and then display text, or go to any form of URL so pictures, video or a web page can be displayed.
How to reduce the cost of your mobile phone calls
Posted by MattE on 08 May 2011 | Tagged as: Business, General
In an effort to maintain profitability, Australian mobile phone providers have been massaging the way they offer plans to consumers.
For the consumer, while the deals may appear appealing with new handsets and included calls and data, the reality is consumers are falling victim to clever marketing and increasing call rates.
