Business
Archived posts from this Category
New hotel booking website makes leaving home even easier
Posted by MattE on 16 Jun 2010 | Tagged as: Business, Marketing, Media, consumer engagement
Finding the ideal hotel room in Australia or New Zealand has become easier with the launch of a new hotel booking website on the Australian market.
As well as making it easy to find the right place to stay, travelers also benefit as the site is free to use; accommodationplus.com.au charges no booking fees and often no deposit was required to secure the booking.
AccommodationPlus team leader, Mr Matt Eliason, said the site featured a strongly user oriented design that provided several intuitive ways to find the ideal hotel room.
What is SMS text messaging?
Posted by MattE on 08 Jun 2010 | Tagged as: Business, Communications, General, Marketing, SMS, consumer engagement
SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.
SMS has become a mainstream means of communication, reaching consumers on their mobile phones. SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make use of your services, plus for internal communications.
How to solve end of financial year payroll issues
Posted by MattE on 05 Jun 2010 | Tagged as: Business
The end of the financial year is is fast approaching and for many businesses the issue of looking for a better way to handle payroll next financial year floats to top of mind as those who handle payroll are faced with the annual group certificate challenge.
As we mentioned last year printing group certificates is an easy task if you have the right software.
While MYOB and other high end programs have a payroll module available, the issue is often that it is sooo hard to use. In addition to the purchase price, there are extra costs just to be trained in how to use it!
Woolworths to stop credit option on debit card transactions
Posted by MattE on 18 Apr 2010 | Tagged as: Business, General
It seems the cost of shopping at Woolworths supermarkets is about to get a little more expensive if you use a Visa or Mastercard debit card with news that the supermarket giant will no longer be allowing people to use the credit option when using debit cards.
As reported in Inside Retailing
“The only change for customers using Visa Debit and MasterCard Debit cards will soon be the need to press either the `cheque’ or `savings’ buttons to access their funds through the Australian-owned eftpos network, rather than the international credit card network,” Woolworths said.
Legal firm locks in cases by SMS
Posted by MattE on 06 Apr 2010 | Tagged as: Business, Communications, Marketing, SMS, consumer engagement
Winning business is hard, no matter what industry you are in. But the legal fraternity can experience some unique issues when they deal in some specialised areas.
A legal firm using our SMS Central service has found that SMS provides a quick and cost effective way of maintaining the momentum of turning potential clients into new clients.
They do this by sending reminders about completion and return of forms that are needed to secure them as clients and so save the time and cost of sending a reminder letter and at less cost and staff time than phoning. Continue Reading»
Business tip #6 – Sales Letters Tips
Posted by MattE on 03 Mar 2010 | Tagged as: Business, Marketing
Even in the age of email and Twitter, the old fashioned sales letter still has a vital place in today’s marketing mix.
One reason why they remain a foundation marketing method is because they allow you to bypass spam and other noise. A well written letter can have a significant impact on opening up the sales process.
Here’s six, easy, yet powerful tips to help you to produce a tremendous sales.
One – Identify the objective of the letter? Think very clearly about what you want the letter to do.
How to be made to feel unimportant
Posted by MattE on 10 Feb 2010 | Tagged as: Business, Web
I am feeling like Dave Hughes from his Glass House days – I’m not happy.
Four months ago I was introduced to an affiliate network contact in the USA with the view of increasing the exposure of Caricature King to a couple of selected sites in the USA.
From the very start things were, well kind of unsatisfactory.
I asked for an overview of their business, but nothing arrived. But there was the news that a big USA membership shopping site said they would like to run with it at the commission rates we proposed.
SMS marketing and customer relations examples
Posted by MattE on 28 Sep 2009 | Tagged as: Business, Marketing, SMS
SMS is a great way to communicate with your market and your customers. Here we present just a few ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
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Business tip #5 – Better selling by focussing on the customer, not the product
Posted by MattE on 03 Sep 2009 | Tagged as: Business
As a marketing consultant, I speak to many businesses who face some similar problems, which soon becomes a set of problems common to most businesses. One of these is the need to capture more sales from the people already browsing or making inquiries at the shop, business or outlet.
One of the most common problems facing many businesses is sales staff is not aligning with the customer. By this I mean it is very easy to ask a customer what they want (a product based, cash and wrap approach) but it is less easy to determine the customer’s needs (the benefit/solutions approach).
Unleashing Genius in the New World of Work
Posted by MattE on 23 Aug 2009 | Tagged as: Business
By Alastair Rylatt – Excel Human Resource Development
Copy of article written by Alastair Rylatt which appeared in the HR Monthly Magazine
Silly as it might seem, the Human Resource Profession must find answers to a new world of work that is radically different to the one we knew in the past. As it is painfully obvious, we can no longer rely on the luxury of a stable workforce to get the job done. The modern workplace is becoming highly organic and transitionary and we increasingly dependent on people who are not full time employees. Today’s business development and professional survival is increasingly reliant on how well we can stimulate relationships, energise alliances and enthuse people with whom we have little or no control over.
