» An oldie but still true – Building your business with SMSPlusOne

An oldie but still true – Building your business with SMS

Posted by MattE on 16 Mar 2011 at 11:21 am | Tagged as: consumer engagement, Marketing, SMS

A few years ago we listed sokme great ways that SMS can be used to build business.

While technology has changed, with smarter phones, social media and all the claims that this new stuff is the bee’s knees, when it all comes down to it, SMS is still the most reliable and best communication method to get your message to your customer base.

Twitter is good, maybe not as ‘analysis by the media research firm Nielsen asserting that 60 percent of Twitter users do not return from one month to the next’.1 Facebook is equally unreliable ‘Facebook’s abandonment numbers are better but estimates still run as high as 35%’ 2

While Facebook may hold some advantage to business if a user takes the effort to recommend a business, otherwise the value is limited, even if it is available on mobile…

So lets revisit Building your business with SMS

It remains the BEST way to reach customers today.