December 2011
Monthly Archive
Use customer service to battle online traders
MattE 17 Dec 2011 | : Business, consumer engagement, General, Marketing
I have been following some interesting discussions in several web forums about prices we pay in regular bricks and mortar stores compared to online and where the anti-online buying move and misrepresentation on both sides leaves the argument undecided.
Not surprisingly, methods to retain customers were raised, which of course raised the whole can of worms about pricing, how GST influences things so much, that items are cheaper to buy overseas, etc. Of course each of these factors has their merits and counter argument.
There were even proposals that traditional bricks and mortar stores needed to set up online versions of themselves – even to the extent that sales staff could be made redundant and stores operate merely as pick-up points. (Harvey Norman is moving to this is a very limited way – allowing online sales and in-store pickup.)
