August 2011
Monthly Archive
10 ideas to use SMS to drive customer interactions and boost relationship
MattE 29 Aug 2011 | : consumer engagement, Marketing, SMS
SMS is a a proven and cost effective way to communicate with your market and your customers in a way that will reach them. Here are nine ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
…………………………………………..
Use keywords for segmented SMS list building
MattE 27 Aug 2011 | : Marketing, SMS
The use of SMS in marketing is growing in Australia as small and large businesses come to grips with the effectiveness of SMS as a tool that can deliver a tight, focused message to a specific audience at a time of your choosing with an excellent ROI.
While there are lists that can be rented, there is no better list to market to than your own customers.
While many businesses record customer’s details, including mobile phone numbers, as part of the sales process, it is more difficult for high-turnover ‘cash-sale’ type businesses like butchers, take-way food outlets, clothing stores etc.
Is the Blackberry a revolutionary force?
MattE 23 Aug 2011 | : General, SMS
Here is an interesting perspective on the UK riots and the rise in technology.
It’s one thing to trumpet color revolutions far from home, quite another to confront violence at your own front door. It’s one thing to trumpet the revolutionary potential of social networking devices at posh conventions and in advertorials, quite another to bear the brunt of rumors and hate mongering spread anonymously at the speed of light.
When London and other English cities were shaken by street riots between Aug 6 and 10, British Prime Minister David Cameron and officials in high places were quick to point the finger at Blackberry and considered closing it down. This begs the question: Was Britain hit by a Blackberry revolution?
Low social mobility combined with high degree of social networking is a recipe for a revolution of rising expectations, as can be seen in Britain where the rich-poor gap is wide and social networks are all the rage.
US attitudes stifling economic growth
One can imaging that having been the world’s leading military and some would say economic power for over half a century imprints a certain amount of belligerence onto America’s economic attitudes, but also puts the USA into a very small and some would argue, backward club.
This club is so exclusive, it only has two other members: Liberia and Myanmar. This is the exclusive club who’s members have not yet adopted the metric system.
This propagates the USA’s bizarre way of expressing weights and measures. While pints get upgraded to quarts and gallons, pounds stay as pounds. What is 30,000 pounds in real terms? Why not express it as 150 tons (ore preferably, 136 tonnes)
Increase your business sales using SMS
MattE 08 Aug 2011 | : Business, Marketing, SMS
Every business has more sales as one of their main priorities. Often increased sales are pursued with the same mindset as chasing new customers. In fact most businesses see the two as inseparable.
While new customers are great and many efforts to increase sales will bring new customers, communicating with existing customers is a prime way to market to an audience who has already experienced what you have to offer.
One of the best ways to communicate with your market is using SMS. While the costs compared to email are higher, statistics show that on average less than one-quarter of emails on any commercial nature are not opened.
