June 2011
Monthly Archive
Producing ‘green’ products? Think about this…
MattE 19 Jun 2011 | : Business, Marketing
There is a push for green products – be it because it makes economic sense or because you want to tap into the market that thinks and wants green. So enters green marketing. So you come up with a great idea. BUT…Peter White, Procter & Gamble’s head of sustainability says….
“There are some people who will buy green because that’s one of their core consumer needs. Then there’s a mainstream that will behave in a sustainable way if you make it easy for them and don’t ask them to make compromises.”
This is an important concept to think about, especially when you hear how providing a green alternative, while a great idea, never captured the consumer’s commitment. Continue Reading »
Are SMS campaigns more effective than email as a marketing tool?
MattE 15 Jun 2011 | : Marketing, SMS
Here is an interesting discussion on mobile v email marketing. The opinions are US centric, but worth a read. An excerpt below:
Mark Brill, Mobile Strategist, Chair of DMA Mobil…
Mobile Strategist, Chair of DMA Mobile Council, CEO of Mobile Agency, Formation Mobile MarketingFirst of all, it depends on what you mean by effective. If you mean purely on response rates, then SMS has the greater potential to
generate much higher uplift than email. Here are a few reasons why SMS can be more effective:
Need a total internet security solution?
MattE 13 Jun 2011 | : Business, Web
Getting the right protection for your home or office computers is vital. We suggest looking at Bullguard Internet Security.
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How to stop getting promotional fax spam from nofax
MattE 05 Jun 2011 | : Business, Communications, General, Marketing
I have been driven mad by unsolicited spam faxes.
Faxing is covered by the same spam legislation as email and SMS, but sadly this is overlooked by most.
After many optouts to nofax.com.au (who have no contact details on their site, despite the site being run by prospect marketing) I tracked down the right person to have my fax number removed from their entire database.
If you want to have your fax number removed from any fax with nofax at the bottom, contact:
