May 2011
Monthly Archive
An unextected twist in selling kids books
MattE 31 May 2011 | : Marketing
With the movement towards ebooks having such a great impact on bookstores, booksellers using unexpected and innovative ways to sell physical books is always interesting to see.
We have the cases of bookstores opening coffee shops to create a mutually beneficial symbiosis (I have also seen this done with a furniture accessory store as well – mums meet for coffee and gravitate to the store afterward.)
So it was with some surprise that I saw Big W also creating a space that allows for an enjoyment – yes an enjoyment of books alone – in a nice way to sell more kids books.
Labelling fines for supermarkets – QR code opportunity
MattE 11 May 2011 | : Business, consumer engagement, Media, SMS
The following news highlights an important opportunity for retailers to make better use of mobile technology to better inform consumers.
SourceIn this case the simple use of QR codes.
QRcodes, as the lovely lass is showing us, are special codes (that can be created for free) that when scanned by the code reader software that now comes with just about every smartphone.
When scanned, the code can do one of several things. It can go away and set up a data link and then display text, or go to any form of URL so pictures, video or a web page can be displayed.
How to reduce the cost of your mobile phone calls
MattE 08 May 2011 | : Business, General
In an effort to maintain profitability, Australian mobile phone providers have been massaging the way they offer plans to consumers.
For the consumer, while the deals may appear appealing with new handsets and included calls and data, the reality is consumers are falling victim to clever marketing and increasing call rates.
How to increase the power of your SMS offer
MattE 03 May 2011 | : Business, consumer engagement, Marketing, SMS
Today I would like to talk about making your SMS marketing or advertising message count through increasing the power of the message.
While using our SMS Portal provides a quick and efficient tool for distributing messages directly into the hands and consciousness of your list. (We spoke of SMS list building a few months ago.)
Because SMS is such a personal medium (people create a special bond with their phones) it is vital that communication with your list is carefully considered.
People have opted into your list for a reason and this reason will be the one given when they first joined your list.
