April 2011
Monthly Archive
Why SMS is better than Facebook for marketing
MattE 18 Apr 2011 | : Business, consumer engagement, Marketing, SMS
In our previous post we presented a great article on why SMS is better than Twitter for marketing.
In this st we present an article on why SMS is better than Facebook.
And guess what….despite the hype of Facebook it still gets beaten hands down by a proven technology, one that some may claim is a little ‘old fashioned’ that has been around for 10 years.
If you want to try SMS, we can set up an account for you. Just fill in this form
WagezWindow on sale again
MattE 17 Apr 2011 | : Business
The popular Australian payroll software program WagezWindow is once again on sale.
Currently Plusone Software is the only outlet in Australia able to supply this product.
Visit the WagezWindow page now.
Why SMS is better than Twitter for marketing
MattE 13 Apr 2011 | : Business, consumer engagement, Marketing, SMS
Here is a great article from Mobilestorm that goes through the similarities and differences between SMS and Twitter.
Bottom line SMS wins hands down!
If you want to try SMS, we can set up an account for you. Just fill in this form
Twitter is an important communication channel that businesses need to adopt as a strategy, but it is vastly different from an SMS marketing strategy.
Pitfalls to avoid in SMS marketing
MattE 12 Apr 2011 | : consumer engagement, SMS
Here is a good, fairly succinct article from Rimma Kats
Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.
Industry experts agree that some type of SMS marketing is prevalent to reaching as many consumers as possible. Feature (Smart) phones continue to increase in the market and many consumers can be reached on them. However older handsets are just as viable for effective campaigns.
“Education and making smart decisions are key to prevent mistakes form happening,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.
