March 2011
Monthly Archive
An oldie but still true – Building your business with SMS
MattE 16 Mar 2011 | : consumer engagement, Marketing, SMS
A few years ago we listed sokme great ways that SMS can be used to build business.
While technology has changed, with smarter phones, social media and all the claims that this new stuff is the bee’s knees, when it all comes down to it, SMS is still the most reliable and best communication method to get your message to your customer base.
Twitter is good, maybe not as ‘analysis by the media research firm Nielsen asserting that 60 percent of Twitter users do not return from one month to the next’.1 Facebook is equally unreliable ‘Facebook’s abandonment numbers are better but estimates still run as high as 35%’ 2
While Facebook may hold some advantage to business if a user takes the effort to recommend a business, otherwise the value is limited, even if it is available on mobile…
Use inbound SMS for increased customer engagement
MattE 14 Mar 2011 | : consumer engagement, SMS
The use of SMS for out bound promotions to customers is well documented. Activities such as sending offers and specials are already carried out by many businesses to good effect.
Some businesses also use it to send SMS for such things as, appointment reminders, payment reminders and even to prompt when a car service may be due.
However SMS can also be used whereby the customer can initiate contact with the business; be it for complaints, suggestions, user ranking (please rate ease of use of this product from 1-5) or even registrations.
How to build your list for SMS marketing
MattE 05 Mar 2011 | : consumer engagement, Marketing, SMS
One aspect of using SMS marketing and advertising effectively is having a robust list to which you can send your offers. Many business owners tell me they do not have a list: so why not start building one today!
One way to build a list is to access your customer data base. For many businesses this is a ready source of repeat business from people who know your business. Buy using recent customer lists and including a clear opt-out option in your messages, you can quickly have a list of people who are eager to get your messages.
However, many businesses do not capture customer details at the time of sale and in many cases customers would be reluctant to volunteer such information.
Generate sales using SMS
MattE 03 Mar 2011 | : consumer engagement, Marketing, SMS
If you have excess end of season stock to clear, then SMS is a great way to generate interest, excitement and a sense of urgency about your product or service. Using your customer lists, you can send very timely limited offers for specific products – a great way to make people take action now!!
Offers can be in the form of discounts, multiple buy deals or a free items with purchase.
Today many businesses are using SMS in this way to successfully cater for end of season stock issues and to generate cash turnover. Continue Reading »
