February 2011
Monthly Archive
What’s in a name? More than we think, evidently…
MattE 24 Feb 2011 | : consumer engagement, Marketing
One of the issues facing marketers when they are launching a new product is to come up with a name that people will identify with. Over time these names can become synonymous with that brand and create a strong mental connection.
We have products like land rover rugged reliability, Toyota for long lived reliability and Apple computers for innovation.
But what if someone more subtle product name associations? There are certain products where product names are so subtle in their perception with shoppers that we may not take notice but still can influence us in our buying decisions. Take for example toilet paper.
SMS ideal marketing tool for small and large business
MattE 16 Feb 2011 | : Business, Communications, consumer engagement, Marketing
In today’s business environment, tighter margins mean cost cutting across the board for many businesses. One of these areas is marketing and advertising.
As anyone in sales and advertising will tell you, when business gets slow, the last thing that should be reduced is the business’s capacity to maintain and grow its market share.
In fact during economic tough times provides the perfect time to be taking your product to market because everyone else has reduced their marketing and advertising budgets, making the overall effectiveness of your campaigns much better.
How to leverage the value of your offers
MattE 14 Feb 2011 | : Marketing
Here is a great post on how to leverage the value of your specials and deals. I am trying it out myself over the next seven days for people who subscribe to the Caricature King newsletter.
I’ve never actually seen ‘The Godfather’.
Or read the book.I know, I know, I haven’t lived.
