January 2011
Monthly Archive
Finding Common Interests in Clients & Customers
MattE 23 Jan 2011 | : consumer engagement, Marketing
I read this short post on “Finding Common Interests in Clients & Customers”
In it the author quite correctly makes the note of building rapport with customers (and potential customers.)
Rapport goes a long way in developing trust, and for many customers, trusting the person you deal with is often more important than price (which is why one major well know national retailer so often misses out on my business = new staff training needed guys!)
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So you think you are an entrepeneur??
MattE 14 Jan 2011 | : General, Marketing
One aspect of success in business can be the ability to see an opportunity and to act on it. Sometimes you will meet with success, other times not.
This is an article about how a Chinese entrepreneur saw a ring, and decided to make a close replica.
More importantly, it provides a small window into the psychology of many Chinese – which I saw exhibited time and time again when I visited there last last year. This is if there is a resource or opening and no one is taking it, then they will. (Which is why they will step into any gap in a queue.)
Read the article here
