July 2010
Monthly Archive
Will SMS feature in the Australian election campaign?
MattE 19 Jul 2010 | : Communications, SMS, consumer engagement
While the use of SMS was widely noted in the USA electoral campaign, it will be interesting to see what use is made by political parties and indeed down to the candidate level here in Australia.
I have an expectation that Labor will be more proactive in the use of what is still regarded as fringe media, as well as using social media.
As the election pace picks up, there is the ideal opportunity to deliver targeted messages to the party faithful.
Snowy road conditions available via mobile phones
ABC radio has this story that will be of interest to those heading to the NSW ski fields in their own vehicles:
The State Government has turned to wireless technology to promote road safety during the New South Wales Snowy Mountains ski season.
Motorists can now access the latest snow and road information on mobile phones, at blue-tooth kiosks at Perisher Valley.
The Emergency Services Minister, Steve Whan, says it is an innovative approach, which will allow police to easily monitor the effectiveness of the campaign.
Win two free nights accommodation
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