June 2010
Monthly Archive
Marketing, communication and the mining super profits tax
MattE 26 Jun 2010 | : Communications, consumer engagement
The swift political dispatch of Kevin Rudd this week is a sobering example of what happens when the message being communicated is either not done correctly or even at all.
And like Kevin Rudd, in the commercial world heads do also roll if this is done very poorly.
Kevin Rudd’s mistake was he stopped communicating. This was especially so in regards to the mining super profits tax. Instead he took on a paternalistic approach and expected the Australian community to accept that what he wanted to do was good for us, but failed to properly explain the how or why.
New hotel booking website makes leaving home even easier
MattE 16 Jun 2010 | : Business, consumer engagement, Marketing, Media
Finding the ideal hotel room in Australia or New Zealand has become easier with the launch of a new hotel booking website on the Australian market.
As well as making it easy to find the right place to stay, travelers also benefit as the site is free to use; accommodationplus.com.au charges no booking fees and often no deposit was required to secure the booking.
AccommodationPlus team leader, Mr Matt Eliason, said the site featured a strongly user oriented design that provided several intuitive ways to find the ideal hotel room.
What is SMS text messaging?
MattE 08 Jun 2010 | : Business, Communications, consumer engagement, General, Marketing, SMS
SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.
SMS has become a mainstream means of communication, reaching consumers on their mobile phones. SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make use of your services, plus for internal communications.
How to solve end of financial year payroll issues
MattE 05 Jun 2010 | : Business
The end of the financial year is is fast approaching and for many businesses the issue of looking for a better way to handle payroll next financial year floats to top of mind as those who handle payroll are faced with the annual group certificate challenge.
As we mentioned last year printing group certificates is an easy task if you have the right software.
While MYOB and other high end programs have a payroll module available, the issue is often that it is sooo hard to use. In addition to the purchase price, there are extra costs just to be trained in how to use it!
