PlusOne – Marketing Musings

SMS is a very effective tool for  communicating with your customer and prospects lists. A well-crafted message, with a good offer can  drive footfall to your store or website.

SMS marketing systems can be used for:

• Updates
• Alerts
• Promotional messages
• Reminders
• Confirmations
• Mobile web links

It is important to make sure, however, that your lists are compliant with the Australian Communications and Media Authority’s requirements.

One of these is that the person receiving the message must have opted in to your list. There are a number of strategies that can be used to comply with this.

There have been some high profile cases of major brands and/or their advertising agencies being fined for sending SMS without an opt-out system. To be properly SPAM compliant every electronic message must follow these rules.

1. The message must contain a method to opt-out within the message.

While a simple reply mechanism will suffice, better still is a system that automatically removes the person from the list

2. You must have consent to send SMS messages to a person.

While there are a number of t=strategies that can assist, one of the easiest ways is to make use on an online form that allows easy joining.

3. You must identify yourself within the message

You must identify your company or brand name within the message and also it is courteous to qualify the recipient as to why they have received the message.

Been meaning to explore SMS or want a better platform?

Please feel free to contact us to discuss how we can provide you with a great service that meets all the needs of a SPAM compliant SMS platform – Matt – call 0409 349 752

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