March 2010
Monthly Archive
Original Do Not Call registrations are now expiring
MattE 25 Mar 2010 | : Communications, General
If you registered on the Australian Do Not Call Register when it first commenced, then your registration is about to expire.
If you provided an email address at the time of registration then you should or will soon receive a reminder in your email box.
If not, or to be sure, then visit www.donotcall.gov.au and re-register.
Now all re need to have is some additional tightening of who can call you.
How a school kept parents happy using SMS
MattE 17 Mar 2010 | : Communications, SMS
Parents are funny creatures. When it comes to their offspring, their expectations of care and service generally escalate beyond that which they would be happy with for just themselves.
So a Queensland school recently scored 110% for customer service from parents of children returning from a school camp simply from the sending on a simple text message.
The school camp was on an island and as the weather had deteriorated and the seas become rough on the night before they were due to return home, the school took the initiative of organising a bigger boat to ensure enhanced comfort and safety of the students and staff.
SMS – drive sales, but ensure your list is compliant
MattE 11 Mar 2010 | : consumer engagement, Marketing, SMS
SMS is a very effective tool for communicating with your customer and prospects lists. A well-crafted message, with a good offer can drive footfall to your store or website.
SMS marketing systems can be used for:
Business tip #6 – Sales Letters Tips
MattE 03 Mar 2010 | : Business, Marketing
Even in the age of email and Twitter, the old fashioned sales letter still has a vital place in today’s marketing mix.
One reason why they remain a foundation marketing method is because they allow you to bypass spam and other noise. A well written letter can have a significant impact on opening up the sales process.
Here’s six, easy, yet powerful tips to help you to produce a tremendous sales.
One – Identify the objective of the letter? Think very clearly about what you want the letter to do.
