September 2009
Monthly Archive
New Zealand to Ban Mobile Phone Based Navigation Systems
In a move that pre-empts moves by several Australian states, it seems that top end uses for mobile phones may be nipped in the bud.
It seems odd that cradle mounted navigation cannot be used ASSUMING they have voice directions like standard GPS navigation devices.
Most mobile phones have screens that are too small to be seen effectively anyway, making voice directions a must.
Policing the new law, will, I imaging be quite difficult.
SMS marketing and customer relations examples
MattE 28 Sep 2009 | : Business, Marketing, SMS
SMS is a great way to communicate with your market and your customers. Here we present just a few ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
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Business tip #5 – Better selling by focussing on the customer, not the product
MattE 03 Sep 2009 | : Business
As a marketing consultant, I speak to many businesses who face some similar problems, which soon becomes a set of problems common to most businesses. One of these is the need to capture more sales from the people already browsing or making inquiries at the shop, business or outlet.
One of the most common problems facing many businesses is sales staff is not aligning with the customer. By this I mean it is very easy to ask a customer what they want (a product based, cash and wrap approach) but it is less easy to determine the customer’s needs (the benefit/solutions approach).
