August 2009
Monthly Archive
Unleashing Genius in the New World of Work
MattE 23 Aug 2009 | : Business
By Alastair Rylatt – Excel Human Resource Development
Copy of article written by Alastair Rylatt which appeared in the HR Monthly Magazine
Silly as it might seem, the Human Resource Profession must find answers to a new world of work that is radically different to the one we knew in the past. As it is painfully obvious, we can no longer rely on the luxury of a stable workforce to get the job done. The modern workplace is becoming highly organic and transitionary and we increasingly dependent on people who are not full time employees. Today’s business development and professional survival is increasingly reliant on how well we can stimulate relationships, energise alliances and enthuse people with whom we have little or no control over.
Securing Velcro Commitment
SMS Central service enhancements
MattE 20 Aug 2009 | : Communications, Marketing, SMS, consumer engagement
We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users.
If you do not yet have a free account, please contact us by emailing matt AT plusone.com.au and we can set it up. Remember there is no cost to set up the account.
ENHANCEMENTS
We have now moved away from a pay as-you-go system, to a pre-purchase messages model.
The benefit to you is you can now save the previous administration fee each send, making small list messages viable. This means a messages to tightly focused groups can be easily done and you only pay the 14 cents per message, without the administration fee imposed at all. You can purchase from as little as $10 worth of messages (71 messages) up to $200 (1428 messages). You can of course purchase several lots of message credits. They do not expire.
Business Tip #4 – Use SMS in your marketing mix
MattE 10 Aug 2009 | : Business, Marketing, SMS
When economic conditions turn hard, just as we have been experiencing for almost 12 months, one of the first activities in any cost control of a business is a reduction in marketing and advertising.
The reason behind this is often that marketing and advertising are intangible and often unmeasured activities.
For companies doing marketing and sales via electronic channels, the ROI can be measured more easily. However, for most businesses trying to track the effectiveness of marketing is too time consuming and hard.
Australia’s most popular Google searches
MattE 04 Aug 2009 | : Business, Web
If you are into business on the internet, this list will be of interest. If not, this list may be of interest!
Google reveals Australia’s most popular internet searches
Fastest rising searches of 20091. Swine flu
2. Susan Boyle
3. MasterChef
4. Stimulus package
5. Wimbledon
6. Twitter
7. Bing
8. One HD
9. AFL fixture 2009
10. BrunoFastest rising retail searches of 2009
