June 2009
Monthly Archive
Product bundling – consumer confusion and market needs
MattE 24 Jun 2009 | : Marketing, consumer engagement
I was reading an interesting article in the The Hindu Business Line : When simple isn’t easy about the author’s attempt to buy a simple phone, without all the bells and whistles.
Of course these days buying a simple mobile phone to make or receive calls only is not so easy. As the author says, it comes bundled with cameras, FM radio tuners and MP3 players.
But one line really caught my eye: Continue Reading »
Why every school needs an SMS alert system
MattE 18 Jun 2009 | : Communications, SMS
In our last post we introduced our SMS service and how it could have helped with the school that had short notice about closure do to swine flu.
Today in the news is this about another school:
But the school’s principal says she was only informed of the required closure (by the Department) a few hours before school was due to open this morning.
She says any student arriving alone would stay at the primary school until a parent is contacted.
SMS swine flu alerts – easy to implement
SMS is ideally suited for the style of rapid communication needed to alert groups of people about important notifications.
Swine flu notifications by SMS is a perfect example.
Recently in Queensland there was some bad press over a school that was not as prompt in organising notifications to parents that the school had been closed. The use of a simple SMS blast to all parents, would have simplified the process. One text message about the closure could have been used in addition to the usual, slower methods.
Of course such alerts can be used across a range of business and community situations to provide a cheap and effective communication tool.
Low cost SMS service proves popular
MattE 07 Jun 2009 | : Communications, Marketing, SMS
The Plusone SMS Central low cost SMS service is proviong popular with businesses who normally would not have easy access to low per message SMS services.
At a price of just 14 cents per message, small and medium businesses can send bulk text messages to their opt in databases for promtions, news about sales, special discount, member-only deals etc.
A huge benefit of SMS marketing is the ability to deliver your message into the hands of your market at a time of your choosing at costs far lower that just about any other form of marketing.
