March 2009
Monthly Archive
Using Mobile Phones to Monitor Teenagers Mental Health
MattE 26 Mar 2009 | : Communications, SMS, consumer engagement
Here is a great use of interaction using mobile phones in the health sector.
A program that uses mobile phones to track the mental health of young people suffering depression will be evaluated through funding from the Telstra Foundation to see if it is suitable to treat youth depression nationwide. Cellular News reports.
“Following the successful world-first pilot of mobiletype developed by the Murdoch Childrens Research Institute MCRI, the Telstra Foundation has committed a Social Innovation Grant worth $285,000 over two years as part of its ongoing community investment commitment.
The mobiletype pilot assisted doctors to help treat 14 to 24-year-olds with mental health concerns through the use of mobile phones. The program monitored each young person’s mood, stress levels, coping strategies, alcohol and cannabis use, exercise, eating patterns and general lifestyle factors.
SMS as a marketing direct response mechanism proves a winner
MattE 25 Mar 2009 | : Marketing, SMS
Looking for a great way to allow consumers to interact with your brand? Look no further than SMS.
Here is a great example of using SMS as an instant response mechanism for TV commercials.
Respondents to the first mobile response TV campaign run by GlaxoSmithKline on UK TV used up all the free samples half way through the campaign.
Can national pride increase sales?
MattE 04 Mar 2009 | : Marketing
The news today showed that Australia has slipped into recession. Unlike Mr Keating and is ‘recession we had to have’ during his J curve days, this has been the recession we knew was coming.
At street level, even with our collective heads in the sand when it kicks our upturned backsides it is hard to ignore any longer.
Cash handouts before Christmas (does anyone know anyone who actually received one?) may have stimulated the economy for a few weeks, but evidence is pointing towards the beneficiaries being gambling venues and importers and resellers of plasma TVs.
