August 2008
Monthly Archive
CHOICE magazine makes some poor choices
MattE 26 Aug 2008 | : consumer engagement, Marketing, Web
I was looking at this page CHOICE – GPS: car navigation review mainly because I am looking at one of those fangled GPS units.
But there are two aspects about this page that cause me to question what the Powers That Be allow staff to get away with.
The first is this image: Continue Reading »
Kiva – Loans that change lives
I must admit I am a bit cynical when it come to aid charities.
Especially when I know that they have collection processes through the affiliate networks and offer the affiliate 30 percent of the donation, plus the percentage the network takes.
I won’t promote them if they do this. Its totally misleading to the person donating. Same as the street collectors. In many cases they are not volunteers but on similar commission rates.
But here is a different way to help third world countries Kiva – Loans that change lives.
Avatars – creating your online mascot persona
I have been reading a few blogs in the past few days, and one thing that strikes me is the high number of, well… AWFUL photos that are used to show the blog owner or post author.
While there has been talk around the net this week about not putting up videos of yourself doing something that is likely to embarrass your employer (with examples of footage of people in booze-ups at college seeing them sacked years later by their employer when someone discovers it and decides it reflects badly on the company) surely people must realise that a really bad photo of themselves on their blog, social media site or website does them no favours.
There are two solutions: Continue Reading »
The online business world – about time and culture
MattE 21 Aug 2008 | : Communications, Web
I was reading a blog about how the world was no longer round, it was flat.
This was written from a marketing and branding approach and used McDonalds as the example. No matter where you go there is a McDonalds – a type of constant on a world of changing cultures and beliefs.
Which started me thinking about how the internet fits into all of this.
When I first heard of the internet, when really he only think available were those old-fashioned BBS services, I was fired up at the thought of being able to access NASAs site and look at their pictures of Mars.
New Canberra service offers an ‘ear to the ground’
MattE 15 Aug 2008 | : Communications, consumer engagement
A new service launched in Canberra this week offers companies and associations with a cost effective solution to their political monitoring and analysis needs.
The “Canberra Listening Post” allows companies to keep an ear to the ground in the area of collecting information on Federal Government policy and regulatory issues which affect their interests and helps them make timely analysis for strategic decision-making and lobbying.
Director of the service, Philip Eliason, said often companies and associations lacked the resources to maintain an adequate watching brief on changes to the government’s agenda.
Judges mobile phone ringing interups court proceedings
What I cannot get over is that it rang more than once.
AMTA asks this question
What do you do with a judge whose phone goes off in court? And what if the judge is the Acting Chief Justice of Australia?
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