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	<title>Comments on: Why an affiliate program program is not advertising</title>
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	<link>http://www.plusone.com.au/diary/2008/05/29/why-an-affiliate-program-program-is-not-advertising/</link>
	<description>Information, tips and discussion on marketing, media and communication</description>
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		<title>By: MattE</title>
		<link>http://www.plusone.com.au/diary/2008/05/29/why-an-affiliate-program-program-is-not-advertising/comment-page-1/#comment-65176</link>
		<dc:creator>MattE</dc:creator>
		<pubDate>Thu, 10 Jul 2008 05:59:28 +0000</pubDate>
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		<description>Michelle - what you talk about is akin to deep linking, something available using many of the networks. So nothing new there.

I was a bit disturbed, on looking at your system so see that only HALF the links have the tracking code, so only half the click will have any hope of earning a commission.

I&#039;d suggest there is a bit more work in clearly explaining your system and ensuring it is fair to affiliates. I&#039;d be cutting out some of the Ra Ra and !!! and approaching it from a more refined direction.</description>
		<content:encoded><![CDATA[<p>Michelle &#8211; what you talk about is akin to deep linking, something available using many of the networks. So nothing new there.</p>
<p>I was a bit disturbed, on looking at your system so see that only HALF the links have the tracking code, so only half the click will have any hope of earning a commission.</p>
<p>I&#8217;d suggest there is a bit more work in clearly explaining your system and ensuring it is fair to affiliates. I&#8217;d be cutting out some of the Ra Ra and !!! and approaching it from a more refined direction.</p>
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		<title>By: Michelle Sollicito</title>
		<link>http://www.plusone.com.au/diary/2008/05/29/why-an-affiliate-program-program-is-not-advertising/comment-page-1/#comment-65175</link>
		<dc:creator>Michelle Sollicito</dc:creator>
		<pubDate>Thu, 10 Jul 2008 05:20:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.plusone.com.au/diary/2008/05/29/why-an-affiliate-program-program-is-not-advertising/#comment-65175</guid>
		<description>I agree that there is a difference between advertising and affiliate programs.. but eBars (our product) exists in the twilight area just between the two for a number of reasons:

- unlike &quot;typical&quot; affiliate links, our links go direct to a SINGLE instance of a product, at an almost PERFECT MARKET price, as determined by the huge eBay audience.  Other, ordinary adbars like Adsense typically link through at the website or a company level, rather than the product level, so the probability of the click resulting in a sale is far less, and the probability of the visitor instead picking up the phone is far greater!

- also, our ads are not just &quot;highly relevant&quot; (Adsense term) because they are tuned to the context / keywords of the containing web page, but they are also time-sensitive because auctions expire (eBars always display up to date listings that have not yet expired); there is an incentive for the visitor to click and buy THERE and THEN as they see the eBay listing scroll past (another unique aspect of eBars is the discreet scrolling effect - just enough to catch the interest of visitors without being annoying!)  The ads are always fresh, new and inviting - in fact we have been told that eBars are quite addictive as customers keep watching the eBar to see what the next item for sale will be!

- we even have an eBar version in beta right now that provides content/copy for a web page driven by the keywords in the meta tags and the title of the web page.. so that the content/copy matches up with the eBay listings in the eBar very nicely and affiliates can continue to be &quot;lazy&quot;!!  ;-)

Check us out by going to http://www.ebarster.com 

See you on the other side! ;-)</description>
		<content:encoded><![CDATA[<p>I agree that there is a difference between advertising and affiliate programs.. but eBars (our product) exists in the twilight area just between the two for a number of reasons:</p>
<p>- unlike &#8220;typical&#8221; affiliate links, our links go direct to a SINGLE instance of a product, at an almost PERFECT MARKET price, as determined by the huge eBay audience.  Other, ordinary adbars like Adsense typically link through at the website or a company level, rather than the product level, so the probability of the click resulting in a sale is far less, and the probability of the visitor instead picking up the phone is far greater!</p>
<p>- also, our ads are not just &#8220;highly relevant&#8221; (Adsense term) because they are tuned to the context / keywords of the containing web page, but they are also time-sensitive because auctions expire (eBars always display up to date listings that have not yet expired); there is an incentive for the visitor to click and buy THERE and THEN as they see the eBay listing scroll past (another unique aspect of eBars is the discreet scrolling effect &#8211; just enough to catch the interest of visitors without being annoying!)  The ads are always fresh, new and inviting &#8211; in fact we have been told that eBars are quite addictive as customers keep watching the eBar to see what the next item for sale will be!</p>
<p>- we even have an eBar version in beta right now that provides content/copy for a web page driven by the keywords in the meta tags and the title of the web page.. so that the content/copy matches up with the eBay listings in the eBar very nicely and affiliates can continue to be &#8220;lazy&#8221;!!  <img src='http://www.plusone.com.au/diary/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Check us out by going to <a href="http://www.ebarster.com" rel="nofollow">http://www.ebarster.com</a> </p>
<p>See you on the other side! <img src='http://www.plusone.com.au/diary/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Why an affiliate program program differs from advertising - WebProWorld</title>
		<link>http://www.plusone.com.au/diary/2008/05/29/why-an-affiliate-program-program-is-not-advertising/comment-page-1/#comment-65165</link>
		<dc:creator>Why an affiliate program program differs from advertising - WebProWorld</dc:creator>
		<pubDate>Thu, 29 May 2008 09:19:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.plusone.com.au/diary/2008/05/29/why-an-affiliate-program-program-is-not-advertising/#comment-65165</guid>
		<description>[...] program differs from advertising     I have just had a rant on my blog you may find interesting  PlusOne Why an affiliate program program is not advertising    __________________ Free private website reviews PM me about our website content rewriting [...]</description>
		<content:encoded><![CDATA[<p>[...] program differs from advertising     I have just had a rant on my blog you may find interesting  PlusOne Why an affiliate program program is not advertising    __________________ Free private website reviews PM me about our website content rewriting [...]</p>
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