PlusOne – Marketing Musings

Here are some web site sales conversion statistics from the USA. The names of most will be familiar to most of us. So I am thinking that good conversions rates also have a lot to do with brand trust and familiarity with the brand name.

Most of these companies spend large amounts on off line and on line advertising and branding, including via affiliate programs.

Can you build this sort of comfort with your brand. Yes you can, through ongoing communication with your customers (note these statistics do not differentiate between new and returning customers) via email/newsletters.

Top 10 Online Retailers by Conversion Rate: February 2008
Here it is, the list of February’s top 10 converting retail sites…

 

 

 

1. Snapfish – 17.4%
2. Vistaprint – 16.8%
3. Lands End – 15.2%
4. ProFlowers – 15.2%
5. Lane Bryant Catalog – 14.7%
6. LL Bean – 14.7%
7. HSN.com – 14.6%
8. 1800flowers.com – 14.2%
9. ebay – 14.0%
10. Blair.com – 13.8%

 

 

 

Last month, I wondered if we would see any Valentine’s day influence to this month’s list. What do you think?

 

 

 

This is the first time we are seeing Snapfish and Vistaprint. I wonder if they are being tracked for the first time ever or did they do something to move the needle. LL Bean dropped from a 23.6% conversion rate that they had in January and December.

 

 

 

Which one of our readers will make it to the list next?

 

 

 

Source: Nielsen Online / Marketing Charts

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