April 2008
Monthly Archive
Top 10 Online Retailers by Conversion Rate: February 2008
Here are some web site sales conversion statistics from the USA. The names of most will be familiar to most of us. So I am thinking that good conversions rates also have a lot to do with brand trust and familiarity with the brand name.
Most of these companies spend large amounts on off line and on line advertising and branding, including via affiliate programs.
Can you build this sort of comfort with your brand. Yes you can, through ongoing communication with your customers (note these statistics do not differentiate between new and returning customers) via email/newsletters.
The 2020 summit - how it could have been better handled
MattE 21 Apr 2008 | : Communications, consumer engagement
I have been expecting this sentiment to be expressed about the 2020 Summit:
Many delegates at Sundays communities session appeared frustrated with the lack of progress on reaching a consensus on what ideas they would put forward.
Fellow co-chair of the communities stream Tanya Plibersek said it was always going to be a challenge, but she was adamant progress was being made.
How delegates could have expected to have their ideas heard and any semblance of fleshing them out during a two day workshop is beyond me. I think many of us have been to two day workshops and find:
A viable alternative to Microsoft Office hits the market
MattE 17 Apr 2008 | : Communications
A viable alternative to MS Office hits the market
If you are like me, you have an out-dated version of Microsoft Office on your computer. It’s not that my computer is old, it’s just that at nearly A$1000, a new version of Office seems way too expensive and my current version does all I really ever need.
However I am starting to get documents sent to me in later versions of Word that I cannot open.
So I started looking for alternatives to the Microsoft Office suite and believe I have found what is a great alternative Microsoft Office for under $150. The really good part is that they can read all Microsoft Office documents and save as Microsoft Office documents as well., something free products like Open Office simply cannot do.
