February 2008
Monthly Archive
Users generally happy with mobile phone service
It seems we are a generally happy lot when it comes to our mobile phone service. Now, if they can just get non-metro areas coverage sorted out.
A new survey undertaken by the Australian Communications and Media Authority (ACMA) has highlighted consumer perceptions of mobile phone services and the important part they play in the lives of the community. ACMA’s work reflects AMTA’s own research and points to an exciting year of growth in 2008, particularly in data use and mobile broadband.
An affiliates guide as to why not to use banner ads
MattE 25 Feb 2008 | : Marketing, Media, Web
Affiliate marketing is growing in popularity in Australia, with increasing numbers of merchants recognising the value of this style of performance-based marketing, while many web site owners are taking the opportunity to make use of web site real estate to earn some income.
At the peak of the pyramid are super affiliates who can take merchant product offerings and using advanced coding skills, provide hundreds if not thousands of product pages that can be access via shoppers using search engine results.
For most affiliates however, participating in this style of income generation is limited to the easier end of the coding scale – and limited to placing provided code on a web page.
Happy 21st mobile phones in Australia!
Did you have an early mobile phone. You know, the ones that limited you to a three minute call, not because of the cost, which was pretty high, but because the things were so darned heavy!
I rememember in 1988 seeing a Japanese businessman with one – it was a large thing in a bag that was slung over his shoulder and the handset was joined to it by a coiled lead like on todays landline phones.
Mobile phones have changed our lives almost as much as the internet.
Online purchasing growth – contradictions abound
MattE 21 Feb 2008 | : Marketing, Web
I was reading an interesting article in the emarketer newsletter this morning about the growth of online shopping.
If you are targeting US consumers online then the news is good for you:
The Pew Internet & American Life Project’s latest online shopping study, conducted by Princeton Survey Research Associates in August and September 2007, found that two-thirds of online Americans have purchased a product online at least once.
Mobile phone increasingly interruptive
MattE 19 Feb 2008 | : Communications, SMS
160Characters Association reports that
the mobile has penetrated so deeply into our lives that one in ten Brits would answer their mobile while making love. Mobiya have called this a new form of contraception ‘Mobilus Coitus Interruptus’.
In a recent study from Mobyko.com – men came off worse in the ‘love stakes’ as 15% more women openly confess to taking a call on their mobile whilst performing ‘bedroom athletics’. Overall, one in ten Brits openly admits to having answered their mobile phone during sex – and cutting the act short.
The research also went on to look at adult content stored on our mobile phones. It found that over 70% of mobile users in the UK confess to having ‘adult’ content photos, videos and texts saved on their mobile phones – which they wouldn’t want anyone to see.
Are you charging enough for your products?
MattE 06 Feb 2008 | : Marketing, Web
I have just finished reading a very interesting article over at marketingexperiments.com that looks at price point for goods sold via the internet.
I have long advised clients that it it important to charge enough for your products. Turnover is one aspect, but overall profitability is another.
In the article, several experiments are conducted on different industries and pricing mixes.
World’s Web Users Are Shopping Online – survey
Here is an interesting article that should be of interest to all online marketers.
I find that there are some incongruities however. I say this because I run an online shopping portal that features merchants from across all categories. I can say that Books are one of the worst sellers, while Nielsen survey says they are the best. I’m not going to say what the best seller in the shopping portal is (and its not adult goods) but it wins hands down in terms of both total value of goods sold and number of sales.
If you are an online retailer – what are your experiences/thoughts? Share via comments .
FEBRUARY 1, 2008 Continue Reading »
