January 2008
Monthly Archive
Europe on a roll with mobile marketing, so why is Australia still languishing?
MattE 18 Jan 2008 | : Marketing, SMS
I saw this interesting post on the 160Characters Association website that looks at consumers using the web to request more information on products and services. I have a truncated version here.
Here in Australia the advertising of an SMS contact method in mainstream media is still in its infancy stages – the Army is using it and is the Ford motor company. Real estate agents use it to allow initial contact about properties and the Age newspaper is starting to use it to provide classified advertisers with additional ways of providing images on cars for sale.
Despite being quick up-takers of technology, Australian companies have failed to express a desire to utilise the full depth of opportunity that mobile technology can provide.
Continuity important for improving website conversion rates
MattE 14 Jan 2008 | : Marketing, Web
While increasing web site traffic using search engine optimisation is a particular focus for many website owners, making the most of visitors when they have arrived is, arguably, even more important.
This is amplified if the website owner is using pay per click on any of the search engines where conversions hold the key to ROI.
Which introduces a thing called continuity.
Free wall calendar
MattE 11 Jan 2008 | : Marketing
This year I have noticed a sharp drop in the number of businesses offering wall calendars.
A calendar serves many functions for the user and a very important one for the business giving it – your contact details are always easily at hand keeping your business front of mind and standing to be preferred supplier.
Vista Print, a trusted leading online printer, is offering free wall calendars. Choose from a wide range of themes – flowers is shown here.
Al-Qaeda offers cellphone video downloads
MattE 07 Jan 2008 | : Marketing, SMS
In a report seen on textually.org we see how a simple communication method can be used to disseminate information, and there is no way authorities can stop it.
Call it clever marketing, making use of social networks or just overdue, it shows the power of mobile technology.
Video messages of al-Qaeda leaders Osama bin Laden and Ayman al-Zawahri can now be downloaded to cellphones, the terror network announced as part of its attempts to extend its influence, reports USA Today.
How good products and great service can turn you and your customers into heros
MattE 04 Jan 2008 | : consumer engagement, Marketing, Web
Just last post I wrote about how a reduction in product size and perceived reduction in product quality can turn away a customer of 30 years (yes I did buy soap from a different manufacturer yesterday).
But just as easily, providing great products and above the norm service can lead to not only you and your business being seen as heroes, but the person dealing with you can also be seen as a hero by those around them.
Here’s what I mean – two recent emails from clients of our caricature gifts website: Continue Reading »
How to spoil a good reputation
MattE 02 Jan 2008 | : Marketing
It can take years to build a good reputation, but far less time to ruin it.
Reputations are built on many factors, including trust, product or service quality, performance and reliability.
A good reputation can be worth a lot to a company. Referrals, word of mouth and repeat purchases can all have a greater impact that a massive advertising campaign.
So all I can think of is that Palmolive has a new person working for them who does not know about reputation.
