Highest Spend Ever For Cyber Monday
Posted by MattE on 11 Dec 2007 at 10:02 am | Tagged as: Marketing, Web
It seems the shopping spirit has arrived for US online shoppers according to this report
Highest Spend Ever For Cyber Monday - eMarketer
US online shoppers spent $733 million on the Monday after Thanksgiving, aka Cyber Monday, according to comScore data.comScore said that was up more than 20% over 2006, and 84% over the average daily online spending totals during the preceding four weeks.
Our brief survey of Australian online retailers and our own experience shows that increasing numbers of Australians are also going online to do their shopping.
It seems shoppers are realising that by increasing the amount spent online, the overall impact of delivery costs is significantly reduced.
We are also seeing a reduction is shipping charges by many e-tailers who are recognising that charging a higher price for delivery to perhaps offset lower product prices is a negative element in the customer expectation experience.
