SMS proves valuable marketing channel
Posted by MattE on 26 Nov 2007 at 03:52 pm | Tagged as: Marketing, SMS
SMS is being used by more and more venues because it provides a cost effective method of distributing messages to members in a timely fashion.
One of our clients uses SMS to inform members of drinks specials, themed events (such as football grand finals and the Melbourne Cup, and opening of new facilities at the club.
By collecting user interest information at the club membership/renewal stage, segmented lists have been developed, ensuring members only receive information and offers that are of relevance to them.
The results speak for themselves - from an initial implementation to send renewal reminders (resulting in 34% of members renewing within a week and the majority within a month) to sending out messages on a fortnightly basis bringing with it measurable results.
If you are not using SMS to communicate with your membership base but would like to, feel free to give us a call - 0409 349 752
