PlusOne – Marketing Musings

Is your website converting visitors to customers at about 0.5% ?

sThese conversion rate  will make you drool, or weep…

1800flowers.com – 29.4%
Proflowers.com – 25.9&
Roamans – 21.4%
QVC – 19.7%
Talbots – 17%
Lane Bryant Catalog – 16.7%
LL Bean – 16.6%
Ritzcamera.com – 16.2%
Office Depot – 16.2%
Lands End – 15.7%

Source: Nielsen/NetRatings

Of course the definition of what is a conversion is not stipulated – it could be a sale or a newsletter subscription , and the value of the items being sold can have an impact, as can the source of the traffic – generic click-through or type in from a real-world print ad or similar.

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