Online conversion rates to drool over
Posted by MattE on 09 Nov 2007 at 11:12 pm | Tagged as: Web
Is your website converting visitors to customers at about 0.5% ?
sThese conversion rate will make you drool, or weep…
1800flowers.com - 29.4%
Proflowers.com - 25.9&
Roamans - 21.4%
QVC - 19.7%
Talbots - 17%
Lane Bryant Catalog - 16.7%
LL Bean - 16.6%
Ritzcamera.com - 16.2%
Office Depot - 16.2%
Lands End - 15.7%
Source: Nielsen/NetRatings
Of course the definition of what is a conversion is not stipulated - it could be a sale or a newsletter subscription , and the value of the items being sold can have an impact, as can the source of the traffic - generic click-through or type in from a real-world print ad or similar.
