Web on mobile phones set to explode
Posted by MattE on 05 Oct 2007 at 09:53 am | Tagged as: SMS, Web
I saw this short article on the emarketer website. It is a big indication of where the ‘web’ is expanding into. For us in Australia, we are still being retarded by high data charges imposed by the telcos. No doubt this will change in time.
If you have business with exposure to the USA however, mobile web could be worth a hard look….
More than four in 10 US mobile users surveyed say they will look at handsets with high Internet capabilities when buying their next phone, according to The Kelsey Group’s “Mobile Market View” study, conducted with ConStat.
Just over one-quarter of respondents said they were current mobile Internet plan subscribers.
“The combination of unlimited data plans and next-generation Internet-enabled mobile devices, like Apple’s iPhone, suggests mobile Web access will grow to become ubiquitous,” said Matt Booth, senior vice president at The Kelsey Group, in a statement.
Kelsey predicted that US mobile search advertising revenues will grow from $33.2 million in 2007 to $1.4 billion in 2012.
Nearly 10% of mobile users said they had used their handsets in the past six months to search for products and services in their local area.
“Growing mobile Internet usage and increased satisfaction with mobile Internet applications are among the converging factors that we believe point to a breakthrough year ahead for mobile ad adoption,” Mr. Booth said.
