PlusOne – Marketing Musings

The ability for people to be able to communicate instantly with mobile phones is one of the greatest society changing technologies of the past 50 years.

While voice calls make a huge impact on efficiencies of business and personal communication (like being able to call my daughter while she is on a school trip in Europe – no more relying on post-cards and letters) texting has also made huge difference to the way we communicate.

So wy is it that more usage of texting is not being made?

I was just reading a press release about a supposedly patent-pending system of polling (though I don’t know how a patent system could possibly still happen given the ubiquitous nature of polling) and a statistic caught my eye…This was that a claimed 81% response rate within 5 minutes and 95% within 3 hours. (Dipstick Research Ltd)

Now this might be part of the patent – a system that gives such high response rates (but I think it has more to do with the timing of the poll, such as at a rally or other event) but what it does highlight is that here is the ideal polling method.

Most people have their own phones, the response time-frame can be significantly shortened and as the mobile number is captured, duplicate responses can be easily eliminated.

If you have an interest in running a poll or vote in Australia, PlusOne can help. Just call 0409 349 752 and talk to Matt.

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