PlusOne – Marketing Musings

This guy has been written about on several blogs, including  this one and if you want to see a way that turning product marketing convention on its head he is worth reading about.

And he doesn’t have designer trunk shows in his store, he has an annual “World’s Largest Bubble Bath,” complete with swimsuit-clad “hot” female contestants looking for prize-filled eggs hidden in the four feet of foam that fills the store. But nothing got as much attention as his huge billboards that say “I hate Steven Singer!” that the store began using in 2004.

Not so sure it would work as well in Australia, but a tuned to local culture, it could work for a number of different product categories….

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