July 2007
Monthly Archive
How many times do people need to see your ad before they buy?
MattE 26 Jul 2007 | : Marketing, consumer engagement
Here is an interesting post by Bryan Ong that will have advertising sales people dancing on their desks in anticipation of increased sales, while having small business people gulping at how the hell will they afford it.
Basically Bryan is reporting on research that shows that people need to see an advertisement 20 times before it will become effective…
His post cites what ‘people think’ when they are seeking your ad…I like this
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Can a giveaway increase sales? Update
MattE 20 Jul 2007 | : Marketing, consumer engagement
You might remember a few weeks ago I looked at the concept of seeing if giving away products can increase sales. The response has been, well disappointing - the one person who asked via comments was offered a caricature but has not taken up the offer.
I did get a response from Andy Nulman who I approached about that blog post. He took me up on the offer and his caricature can be seen here Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise: Is It Me?
From that post I have already received a couple of enquiries.
Innovative marketing - I Hate Steven Singer
MattE 15 Jul 2007 | : Marketing
This guy has been written about on several blogs, including this one and if you want to see a way that turning product marketing convention on its head he is worth reading about.
And he doesn’t have designer trunk shows in his store, he has an annual “World’s Largest Bubble Bath,” complete with swimsuit-clad “hot” female contestants looking for prize-filled eggs hidden in the four feet of foam that fills the store. But nothing got as much attention as his huge billboards that say “I hate Steven Singer!” that the store began using in 2004.
Is your online store merely a pre-purchase research point?
MattE 12 Jul 2007 | : Marketing, Web, consumer engagement
One of the greatest tools for people considering making a purchase is the internet. At our fingertips are product details, product reviews and perhaps most importantly, product pricing.
While we can use the internet to do all sorts of shopping comparisons, what does this really mean for both e-tailers and retailers and what can we do about it?
According to s survey by US-based Channelforce, people who researched things like digital cameras and TVs on the internet (perhaps using your site, but not buying from you) spent an average of $31 more on cameras and $139 ore on TVs when they visited their local store to buy.
Some good advice on making blog entries
MattE 09 Jul 2007 | : Communications, Web
I was reading Matt Cutts blog (something I get around to every few weeks) and saw a rather nifty post on company blogging.
Its all about what to write and what not to write on a company blog. Of course company blogs are an odd beast…needing to be both representative of the business, but also having the personality of the writer. However while he tries to link it to a controversial blog entry made by a Google blogger, most of his discussion is not related to company blogging at all. But the advice is good for all bloggers.
So these are the main points Matt makes in his blog post in bold. See his blog for his own expanded thoughts) and my notes after:
The easiest time to make a blogging gaffe is when you’re starting out - this is like anything new. Slow and steady till you find your feet. There is nothing more dis-spiriting than getting negative feedback on your intial forays.
Consumer input boosts development
MattE 07 Jul 2007 | : Marketing, Web, consumer engagement
I was reading this article the other day: Needed: A Better Buzzword Than Customersourcing and it strikes me that there is not enough user or consumer input for improvement of products or services in the business marketplace.
For many businesses, discovering methods to improve their bottom line may just be found on the other side of the counter - if only they would ask.
This discovery process could be as simple as a customer suggestion box on the counter, or a slightly more formalised process where customers are given a short questionnaire to complete (or the digital equivalent for web sites).
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