June 2007
Monthly Archive
SMS – a marketing love affair
MattE 02 Jun 2007 | : consumer engagement, Marketing, SMS
I was reading an interesting blog post earlier about the Taiwanese marketing experience.
It seems that the Taiwanese marketing space uses SMS at every turn – every campaign uses some form of SMS.
While Taiwan experiences the same slow uptake of 3G and MMS as we have seen here in Australia, the point is that often simple is best. Simple SMS text interactions are proven, have total market technology capability and have been shown to work. Why else would EVERY marketing campaign in Taiwan be using it?
